Regional Sales Manager - Sporting Goods

Placements24; East London; On-site; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Competitive base salary with bonus/Com

Medical aid and retirement benefits

Travel expenses covered

Company vehicle may be provided

Job summary

Placements24 is partnering with a well-established sporting goods manufacturer to recruit a Regional Sales Manager for East London and surrounding areas. You will drive regional sales growth, lead a team of sales representatives, and cultivate strong relationships with retailers, distributors, and clubs.

The ideal candidate has a proven sales leadership track record in consumer goods, solid negotiation skills, and the ability to forecast and report to senior management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 5–7 years of sales management experience in sporting goods or consumer goods.
• Proven track record of meeting or exceeding sales targets.
• Strong negotiation and account management skills.
• Excellent leadership, communication, and interpersonal abilities.
• Ability to travel extensively within the region.
• Proficiency in CRM software and MS Office Suite.
• Knowledge of sporting goods market and product lines.

Responsibilities

• Develop and execute strategic sales plans to hit regional targets.
• Manage and coach a team of sales representatives.
• Build relationships with retailers, distributors, and clubs.
• Identify new business opportunities and market trends.
• Conduct market analysis and competitor research.
• Oversee inventory management and product availability.
• Negotiate contracts and pricing with clients.
• Represent the company at trade shows and sales meetings.
• Provide accurate sales forecasts and reports to senior management.
• Ensure excellent customer service and timely resolution of client issues.

Skills

Sales management

Leadership

Negotiation

CRM software

MS Office

Travel

Account management

Communication

Relationship building

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

CRM software

MS Office

Job description

About the Role

Our client, a well-established and reputable manufacturer of high-performance sporting goods, is seeking a motivated and results-oriented Regional Sales Manager to oversee their operations in the East London region and surrounding territories. This role is crucial for driving sales growth, expanding market share, and cultivating strong relationships with retail partners, distributors, and sports clubs. The ideal candidate will possess a proven track record in sales management within the sporting goods industry, excellent leadership abilities, and a deep understanding of the regional market dynamics. You will be instrumental in promoting our client’s extensive product lines and achieving ambitious sales targets.

Key Responsibilities

• Develop and execute strategic sales plans to achieve regional sales targets and expand customer base.


• Manage and motivate a team of sales representatives, providing coaching, training, and performance management.


• Build and maintain strong, long-lasting relationships with key clients, including retailers, wholesalers, and institutional buyers.


• Identify new business opportunities and market trends to drive revenue growth.


• Conduct regular market analysis and competitor research to inform sales strategies.


• Oversee inventory management and ensure adequate product availability within the region.


• Negotiate contracts and pricing with clients, ensuring profitable outcomes.


• Represent the company at trade shows, industry events, and sales meetings.


• Provide accurate sales forecasts and reports to senior management on a regular basis.


• Ensure excellent customer service and timely resolution of client issues.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.


• Minimum of 5-7 years of experience in sales management, preferably within the sporting goods or consumer goods industry.


• Proven track record of consistently meeting or exceeding sales targets.


• Strong understanding of sales principles and techniques, including negotiation and account management.


• Excellent leadership, communication, and interpersonal skills.


• Demonstrated ability to build and maintain strong client relationships.


• Proficiency in CRM software and MS Office Suite.


• Ability to travel extensively within the assigned region.


• Knowledge of the sporting goods market and product lines.


• Self-motivated, results-driven, and able to work effectively both independently and as part of a team.

Benefits

• Our client offers a competitive base salary, an attractive commission and bonus structure based on performance, and a comprehensive benefits package including medical aid and retirement contributions.


• Travel expenses are covered, and company vehicle may be provided.


• This role provides opportunities for professional development, career advancement, and the chance to represent a respected brand in the sporting goods industry.


• Join our dynamic team in East London and help shape the future of sports equipment sales.