Regional Sales Manager - Northern Cape FMCG

Placements24; Upington; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonus scheme

Medical aid

Provident fund

Hybrid work model

Job summary

Placements24 is seeking an experienced Regional Sales Manager to lead a sales team in Upington, Northern Cape. The role balances strategic planning with field engagement to drive market share across a diverse FMCG portfolio.

The successful candidate will develop plans, manage distributors, and partner with marketing on campaigns, while delivering sustained revenue growth in a hybrid work environment.

Qualifications

• Minimum 7 years of progressive sales experience in FMCG with leadership experience.
• Track record of regional sales strategy development and target achievement.
• Strong relationship skills with distributors, wholesalers and retailers.

Responsibilities

• Lead and mentor a regional sales team to meet Upington targets.
• Develop regional plans, forecasts and budgets aligned with company goals.
• Build and maintain relationships with key distributors and retailers.
• Analyze performance data, identify trends and take corrective actions.
• Conduct market visits to identify opportunities and monitor competitors.
• Collaborate with marketing on promotions and product launches.

Skills

Sales leadership

FMCG experience

CRM systems

Travel willingness

Education

Bachelor's in Business/Marketing

Tools

CRM systems

Sales analytics

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Regional Sales Manager to lead their sales operations in the Upington, Northern Cape, ZA region. This pivotal role involves overseeing a team of sales representatives, developing regional sales strategies, and driving market share growth across a diverse product portfolio. The successful candidate will be responsible for nurturing key accounts, identifying new market opportunities, and ensuring the consistent achievement of sales targets. This hybrid position offers a dynamic work environment, blending strategic planning and team leadership from the office with essential field-based client engagement and market development activities. Our client is looking for a passionate leader with a proven ability to inspire a sales team and a deep understanding of the FMCG landscape in the Northern Cape. This is an exceptional opportunity to make a significant impact on our client's business in this key region.

Key Responsibilities

• Lead, mentor, and motivate a team of sales professionals to achieve regional sales objectives within the Upington, Northern Cape, ZA territory.
• Develop and execute comprehensive regional sales plans, strategies, and forecasts aligned with overall company goals.
• Cultivate and maintain strong relationships with key distributors, wholesalers, and major retail partners in the region.
• Analyze sales performance data, identify trends, and implement corrective actions to ensure targets are met or exceeded.
• Conduct regular market visits to assess competitor activities, identify new business opportunities, and gather market intelligence.
• Collaborate with the marketing department to implement effective promotional campaigns and product launches.
• Manage regional sales budgets, ensuring efficient resource allocation and cost control.
• Provide regular reports on regional sales performance, market trends, and team activities to senior management.

Requirements

• A minimum of 7 years of progressive sales experience in the FMCG industry , with at least 3 years in a sales leadership or management role.
• Demonstrated success in developing and executing regional sales strategies and consistently achieving sales targets.
• Strong understanding of sales channels, distribution networks, and market dynamics within the Northern Cape.
• Excellent leadership, team management, and motivational skills.
• Exceptional negotiation, communication, and presentation abilities.
• Proficiency in CRM systems and sales analytics tools.
• Ability to balance strategic responsibilities with field-based engagement, requiring a hybrid work approach.
• A valid driver's license and a willingness to travel extensively throughout the Northern Cape region are essential.
• A relevant tertiary qualification in Sales, Marketing, or Business Management is highly desirable.

Benefits

Our client offers a highly competitive executive salary package, coupled with a generous performance-based bonus scheme and long-term incentives. Comprehensive medical aid, life insurance, and a substantial provident fund contribution are provided. Significant opportunities for professional development, leadership training, and career advancement within the organization are available. The hybrid work model offers flexibility, allowing for effective management of both office-based strategy and field-based responsibilities. This role is based in a vibrant office environment in Upington, Northern Cape, ZA , offering excellent facilities. Our client is committed to fostering a supportive and high-achieving work culture. Additional benefits include extensive annual leave and unique company perks designed to enhance employee well-being.