Regional Sales Manager - North West FMCG

Placements24; LegKraal Gate; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

Placements24 is recruiting a Regional Sales Manager to lead FMCG sales operations in the North West region. The role requires extensive field travel to manage distributors and retail partners and to drive ambitious targets.

The ideal candidate will have a track record in FMCG field sales, strong leadership, and strategic thinking. You will develop regional strategies, coach teams, and report to senior management while expanding market presence in Mahikeng and beyond.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration, or related field.
• 4–6 years in FMCG field sales with leadership experience.
• Able to travel extensively within North West.
• Strong negotiation and interpersonal skills.

Responsibilities

• Develop regional sales strategies to hit volume, value, and market share.
• Coach and motivate the regional sales team to high performance.
• Build relationships with distributors, wholesalers, and retailers.
• Analyze sales data, trends, and competition to identify opportunities.
• Ensure product visibility and merchandising in outlets.
• Collaborate with marketing on promotions and trade activations.
• Manage the regional budget and report performance to leadership.
• Identify new business opportunities within the North West region.
• Stay informed on FMCG industry trends and best practices.

Skills

Leadership

Sales Strategy

Travel-ready

Negotiation

Education

Bachelor's degree

Job description

About the Role

Our client, a dynamic and growing force in the FMCG market, is seeking a motivated and results-driven Regional Sales Manager to lead their sales operations in the North West province. This is a pivotal field-based role requiring extensive travel within the region to manage and develop a network of distributors and retail partners. The ideal candidate will possess a strong understanding of the FMCG sales cycle, excellent leadership capabilities, and a passion for driving commercial success. You will be responsible for achieving ambitious sales targets, expanding market penetration, and fostering strong relationships with key stakeholders across Mahikeng and the wider North West region. We are looking for a strategic thinker with a hands-on approach to sales management in the South African context.

Key Responsibilities

• Develop and implement effective regional sales strategies to achieve set targets for volume, value, and market share within the North West province.
• Manage, coach, and motivate the regional sales team to ensure high performance and achievement of individual objectives.
• Build and maintain strong, long-lasting relationships with key distributors, wholesalers, and retail accounts.
• Analyze regional sales performance, market trends, and competitor activities to identify opportunities and challenges.
• Ensure optimal product availability, visibility, and merchandising within retail outlets across the territory.
• Develop and execute impactful sales promotions and trade marketing initiatives in collaboration with the marketing department.
• Manage the regional sales budget effectively, ensuring optimal return on investment.
• Provide regular reports on sales performance, market feedback, and strategic recommendations to senior management.
• Identify potential new business opportunities and expansion areas within the region.
• Stay updated on FMCG industry trends and best practices in sales management.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of sales experience within the FMCG sector, with a proven track record of success in field sales management.
• Demonstrated ability to lead and develop a sales team.
• In-depth knowledge of the North West province's retail and distribution landscape.
• Excellent negotiation, communication, and interpersonal skills.
• Strong understanding of FMCG products and consumer behavior.
• Proficiency in sales analysis and reporting tools.
• Willingness and ability to travel extensively within the North West region.
• A proactive, results-oriented approach to sales challenges.
• Understanding of channel strategies and key account management.

Benefits

Our client offers a competitive salary, including performance-based incentives and comprehensive medical aid and retirement fund benefits. This role offers a fantastic opportunity to lead FMCG sales operations in a key region, with significant potential for career growth and advancement. You will be part of a supportive and driven team within a leading FMCG company. Join us in Mahikeng, North West, and make a tangible impact on our market presence and sales success. Our client values dedication, strategic thinking, and rewards high performance with opportunities for professional development.