Regional Sales Manager - FMCG

Placements24; LegKraal Gate; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Competitive base salary & bonuses

Medical aid

Life insurance

Company vehicle or travel allowance

PTO & holidays

Professional development

Relocation assistance

Job summary

Placements24 is seeking an experienced Regional Sales Manager to lead FMCG sales operations in Mahikeng, North West. This hybrid role combines field leadership with strategic planning and remote analytics to drive volume, expand market share, and optimize distribution across key retail partners.

You will coach a team of sales representatives, design market strategies, manage budgets, and report forecasts to senior management.

Qualifications

• 6-8 years of progressive FMCG sales experience.
• 3+ years in a sales management or supervisory role.
• Deep understanding of FMCG sales channels and retail dynamics.
• Proven ability to lead teams and achieve growth targets.

Responsibilities

• Lead, coach, and motivate a team of sales representatives to achieve regional targets.
• Develop and implement sales strategies to drive volume and market share.
• Manage distribution channels and ensure product availability at key retail points.
• Build relationships with major retail partners, wholesalers, and distributors.
• Analyze sales data and market trends to identify opportunities and plan actions.
• Oversee inventory management and order fulfillment for efficient supply chain operations.
• Prepare and present sales reports and forecasts to senior management.

Skills

Sales leadership

Strategic planning

CRM proficiency

Analytical thinking

Negotiation

Communication skills

Team coaching

Education

Bachelor's degree

Tools

CRM software

Job description

About the Role

Our client, a leading Fast-Moving Consumer Goods (FMCG) company with a strong market presence, is seeking an experienced and results-driven Regional Sales Manager to oversee sales operations in the Mahikeng, North West region. This is a hybrid role, blending essential field engagement with remote administrative and strategic planning. You will be responsible for leading a team of sales representatives, driving sales volume, expanding market share, and ensuring the effective distribution of our client's diverse product portfolio. The ideal candidate possesses a deep understanding of the FMCG sector, strong leadership capabilities, and a proven ability to manage complex sales territories and achieve ambitious targets.

Key Responsibilities

• Lead, coach, and motivate a team of sales representatives to achieve and exceed regional sales targets and key performance indicators.
• Develop and implement effective sales strategies to drive volume, market share, and profitability within the assigned region.
• Manage and optimize distribution channels, ensuring product availability and visibility at key retail points.
• Build and maintain strong relationships with major retail partners, wholesalers, and distributors.
• Analyze sales data, market trends, and competitor activities to identify opportunities and develop strategic action plans.
• Oversee inventory management and order fulfillment processes to ensure efficient supply chain operations.
• Conduct regular field visits to assess performance, provide coaching, and ensure adherence to sales standards.
• Manage the regional sales budget and ensure cost-effective operations.
• Recruit, train, and develop sales team members to foster a high-performance culture.
• Prepare and present regular sales reports and forecasts to senior management.

Requirements

• Minimum of 6-8 years of progressive sales experience in the FMCG industry, with at least 3 years in a sales management or supervisory role.
• Proven track record of successfully managing sales teams and achieving significant sales growth in a competitive market.
• Deep understanding of FMCG sales channels, distribution networks, and retail dynamics.
• Strong leadership, coaching, and team-building skills.
• Excellent analytical, strategic planning, and problem-solving abilities.
• Proficiency in sales management software and CRM systems.
• Strong negotiation and communication skills.
• Bachelor's degree in Business Administration, Marketing, or a related field is required.
• Ability to travel frequently within the region and occasionally to headquarters as required by the hybrid model.
• Results-oriented and driven to achieve business objectives.

Benefits

• Competitive base salary and an attractive performance-based bonus structure.
• Comprehensive medical aid, life insurance, and retirement fund benefits.
• Company vehicle or fuel allowance for business travel.
• Generous paid time off and company holidays.
• Opportunities for professional development, leadership training, and career advancement within a reputable organization.
• Exposure to a wide range of well-known consumer brands.
• A dynamic and collaborative work environment.
• Potential for relocation assistance for outstanding candidates.