Sales Manager - FMCG Distribution

Placements24; LegKraal Gate; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Company vehicle

Medical aid

Retirement fund

Annual leave

Professional development

Travel expenses covered

Career advancement

Job summary

Placements24 is seeking an experienced Sales Manager to lead our FMCG sales operations in Mahikeng, North West. You will oversee a regional team, develop sales strategies, and drive revenue growth across a broad consumer products portfolio.

You will maintain strong retailer and distributor relationships, analyze market trends, and forecast sales while ensuring product availability and brand visibility. The role requires significant local travel and a hands-on leadership approach.

Qualifications

• 7+ years of experience in sales, with at least 3 years in a sales management or supervisory role.
• Proven ability to lead, motivate, and develop a sales team to achieve targets.
• Deep knowledge of the FMCG market, distribution channels, and retail landscape in South Africa.
• Strong understanding of sales strategies, marketing principles, and merchandising techniques.
• Excellent negotiation, communication, and interpersonal skills.
• Demonstrated success in building and managing strong client relationships.
• Proficiency with CRM software and sales analysis tools.

Responsibilities

• Lead, manage, and motivate a team of sales representatives to achieve and exceed sales targets for FMCG products in Mahikeng, North West.
• Develop and implement strategic sales plans and promotional activities to increase market share and brand visibility.
• Manage key relationships with distributors, wholesalers, and major retail accounts within the territory.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Ensure effective territory management and optimize sales force deployment.
• Conduct regular performance reviews, coaching, and training for the sales team.
• Oversee the implementation of pricing strategies and promotional programs.
• Monitor inventory levels and collaborate with operations to ensure product availability.
• Prepare accurate and timely sales forecasts, reports, and budget proposals.
• Represent the company professionally and foster a positive brand image within the market.

Skills

Leadership

Negotiation

Communication

Analytical thinking

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) distribution sector, is seeking an experienced and dynamic Sales Manager to lead their sales operations in Mahikeng, North West . This critical role involves overseeing a team of sales representatives, developing and implementing effective sales strategies, and driving revenue growth across a broad portfolio of consumer products. You will be responsible for setting sales targets, monitoring performance, and ensuring strong relationships with retailers and distributors within the region. The ideal candidate will possess a deep understanding of the FMCG market, proven leadership capabilities, and a track record of success in sales management. This position requires a strong, on-the-ground presence in Mahikeng , involving regular travel to meet with clients and manage the sales team. You will play a pivotal role in strengthening our client's market position and ensuring the consistent delivery of quality products to consumers throughout the North West province. This is an excellent opportunity to lead a team and drive significant business impact.

Key Responsibilities

• Lead, manage, and motivate a team of sales representatives to achieve and exceed sales targets for FMCG products in Mahikeng, North West .
• Develop and implement strategic sales plans and promotional activities to increase market share and brand visibility.
• Manage key relationships with distributors, wholesalers, and major retail accounts within the territory.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Ensure effective territory management and optimize sales force deployment.
• Conduct regular performance reviews, coaching, and training for the sales team.
• Oversee the implementation of pricing strategies and promotional programs.
• Monitor inventory levels and collaborate with operations to ensure product availability.
• Prepare accurate and timely sales forecasts, reports, and budget proposals.
• Represent the company professionally and foster a positive brand image within the market.

Requirements

• Minimum of 7 years of experience in sales, with at least 3 years in a sales management or supervisory role, preferably within the FMCG distribution sector.
• Proven ability to lead, motivate, and develop a sales team to achieve targets.
• In-depth knowledge of the FMCG market, distribution channels, and retail landscape in South Africa.
• Strong understanding of sales strategies, marketing principles, and merchandising techniques.
• Excellent negotiation, communication, and interpersonal skills.
• Demonstrated success in building and managing strong client relationships.
• Proficiency with CRM software and sales analysis tools.
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Must reside in or be willing to relocate to Mahikeng, North West , and be comfortable with extensive local travel.
• Strong analytical and problem-solving skills with a results-oriented approach.

Benefits

• Competitive base salary with significant performance-based bonuses.
• Company vehicle and fuel allowance.
• Comprehensive medical aid and retirement fund benefits.
• Generous annual leave and public holiday allowance.
• Opportunities for professional development and leadership training.
• Chance to work with a well-established brand in the FMCG sector.
• Supportive management and a collaborative team culture.
• Exposure to diverse product lines and market segments.
• Travel expenses covered for business-related trips.
• Potential for career advancement within a growing distribution network.