Regional Sales Manager - FMCG North

Placements24; Polokwane; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Company vehicle

Medical aid

Retirement fund

Travel allowance

Job summary

Placements24 is seeking a Regional Sales Manager to drive sales performance in the Northern region of South Africa, based in Polokwane, Limpopo. You will lead a regional team, build key distributor relationships, and execute sales strategies across major retail accounts.

The role requires a strong FMCG background, leadership experience, and the ability to travel extensively within the region. A hybrid work model combines field activity with office planning in Polokwane.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field is required.
• 5-7 years of progressive FMCG sales experience with 2-3 years in leadership roles.
• Proven track record of achieving/exceeding sales targets in FMCG, with strong distribution channel knowledge in South Africa.

Responsibilities

• Lead, coach, and develop a high-performing regional sales team in the Northern region.
• Develop and implement regional sales strategies to maximize market share and revenue.
• Manage relationships with distributors, wholesalers, and major retail accounts.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Oversee territory management, budgeting, and resource allocation.
• Collaborate with marketing and brand teams on promotions and new product launches.

Skills

Leadership

Negotiation

Communication

Strategic thinking

Relationship building

Education

Bachelor's degree in Business Administration, Marketing, Sales, or related field

Tools

CRM software

MS Excel

MS PowerPoint

Job description

About the Role

Our client, a dominant force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Regional Sales Manager to lead their sales operations in the Northern region of South Africa, based out of Polokwane, Limpopo . This critical role involves overseeing a team of sales representatives, driving sales performance, expanding market reach, and fostering strong relationships with distributors and key retail accounts across the region. The ideal candidate will possess exceptional leadership skills, a deep understanding of FMCG sales dynamics, and a proven ability to achieve ambitious sales targets. This position offers a significant opportunity to make a substantial impact on our client's market presence in the vibrant Limpopo province and surrounding areas. We are looking for a motivated leader who can inspire their team and execute effective sales strategies within a competitive landscape. The role operates with a hybrid work model, combining field activities with office-based planning and reporting in Polokwane .

Key Responsibilities

• Lead, coach, and develop a high-performing regional sales team to achieve sales targets and objectives.
• Develop and implement effective regional sales strategies to maximize market share and revenue growth.
• Manage and nurture relationships with key distributors, wholesalers, and major retail accounts within the region.
• Analyze sales performance data, market trends, and competitor activities to identify opportunities and challenges.
• Ensure effective territory management and resource allocation for the sales team.
• Develop and manage the regional sales budget, ensuring optimal use of resources.
• Conduct regular performance reviews with sales representatives, providing feedback and support.
• Collaborate with marketing and brand teams to ensure alignment of sales efforts with promotional activities and new product launches.
• Oversee the implementation of trade marketing initiatives at the point of sale.
• Report on sales performance, market conditions, and competitive intelligence to senior management.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 5-7 years of progressive sales experience within the FMCG industry , with at least 2-3 years in a sales leadership or management role.
• Proven track record of successfully achieving and exceeding sales targets.
• Strong understanding of the FMCG sales environment and distribution channels in South Africa , particularly in the Northern regions.
• Excellent leadership, coaching, and team management skills.
• Strong negotiation, presentation, and communication abilities.
• Strategic thinking and effective problem-solving capabilities.
• Proficiency in CRM software and MS Office Suite (Excel, PowerPoint).
• Ability to travel extensively within the assigned region.
• Residing in or willing to relocate to the Polokwane, Limpopo area.

Benefits

• An attractive annual salary of R .
• Performance-based bonuses and commission structure.
• Comprehensive medical aid and retirement fund.
• Generous travel allowance and fuel card.
• Company vehicle provided for business use.
• Opportunities for professional development and career progression.
• Hybrid work model promoting work-life balance.
• Dynamic and collaborative team environment based in Polokwane .
• Access to cutting-edge sales and marketing tools.
• Exposure to leading brands in the FMCG market.