Regional Sales Manager - FMCG

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Medical aid

Life insurance

Retirement fund

Company car

Fuel allowance

Career development

Leave

Training

Job summary

Placements24 in Vereeniging is seeking a Regional Sales Manager to lead and grow FMCG sales across the Gauteng territory, with a focus on Vereeniging and surrounding areas. You will manage a sales team, develop robust strategies, nurture distributor and key account relationships, and drive revenue growth through effective trade marketing and disciplined territory management.

The role requires strong leadership, analytical insight, and the ability to translate market data into actionable plans,

Qualifications

• Bachelor's degree in Business Management, Marketing, Sales, or related field.
• 6+ years FMCG sales experience, with at least 2 years in a managerial role.
• Proven success leading and motivating sales teams to targets.
• In-depth knowledge of the FMCG market, distribution channels, and Vereeniging retail.
• Strong strategic planning, analytical and negotiation skills.
• Excellent communication and presentation abilities.
• Proficiency in CRM software and sales management tools.
• Valid driver's license and willingness to travel extensively within the region.
• Ability to build and maintain relationships with key stakeholders.

Responsibilities

• Develop and execute regional sales strategies to meet annual targets.
• Lead, mentor and motivate a sales team to achieve objectives.
• Manage key account relationships with major retailers and distributors.
• Analyze sales data, market trends, and competitor activity.
• Develop and implement promotion plans and trade marketing initiatives.
• Ensure territory management and efficient resource allocation.
• Conduct performance reviews and provide coaching.
• Collaborate with marketing, supply chain and finance to align objectives.
• Manage regional sales budgets and profitability targets.
• Prepare and present accurate sales forecasts and strategic plans.

Skills

Leadership

Strategic planning

Negotiation

Communication

Presentation

Travel willingness

Driver's license

Education

Bachelor's degree (Business Management/Marketing/Sales)

Tools

CRM software

Sales management tools

Job description

About the Role

Our client, a significant force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Regional Sales Manager to oversee and drive sales performance across a key territory encompassing Vereeniging, Gauteng. This role requires a dynamic leader with a proven track record in managing sales teams, developing robust sales strategies, and fostering strong relationships with distributors and key accounts. You will be responsible for achieving ambitious sales targets, expanding market reach, and ensuring the effective implementation of our client's commercial objectives. The ideal candidate possesses exceptional leadership qualities, a deep understanding of the FMCG market, and a passion for driving revenue growth. This is an excellent opportunity to take on a leadership position within a reputable FMCG organization, contributing to their ongoing success in the Vereeniging region and beyond.

Key Responsibilities

• Develop and execute comprehensive regional sales strategies to achieve and surpass annual sales targets for FMCG products.


• Lead, mentor, and motivate a team of sales representatives to optimize their performance and achieve individual objectives.


• Manage key account relationships with major retailers, wholesalers, and distributors within the assigned region.


• Analyze sales data, market trends, and competitor activities to identify growth opportunities and challenges.


• Develop and implement effective sales promotion plans and trade marketing initiatives.


• Ensure effective territory management and resource allocation to maximize sales coverage and efficiency.


• Conduct regular performance reviews with sales team members and provide coaching and development support.


• Collaborate with marketing, supply chain, and finance departments to ensure alignment of sales strategies with overall business objectives.


• Manage regional sales budgets and ensure profitability targets are met.


• Prepare and present accurate sales forecasts, performance reports, and strategic plans to senior management.

Requirements

• Bachelor's degree in Business Management, Marketing, Sales, or a related field.


• A minimum of 6 years of progressive sales experience in the FMCG industry, with at least 2 years in a managerial or leadership role.


• Demonstrated success in leading and motivating sales teams to achieve targets.


• In-depth knowledge of the FMCG market, distribution channels, and retail landscape in the Vereeniging area.


• Strong strategic planning, analytical, and problem-solving skills.


• Excellent negotiation, communication, and presentation abilities.


• Proficiency in CRM software and sales management tools.


• A valid driver's license and willingness to travel extensively within the designated region.


• Proven ability to build and maintain strong relationships with key stakeholders.

Benefits

• Highly competitive base salary with a lucrative performance-based bonus structure.


• Comprehensive medical aid, life insurance, and retirement fund benefits.


• Company car and fuel allowance for business-related travel.


• Significant opportunities for career advancement and professional development within a leading FMCG organization.


• Generous annual leave allowance.


• Access to ongoing training and leadership development programs.