Regional Marketing Director

Placements24; Sandton; Hybrid; ZAR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid

Provident fund

Life insurance

Career growth

Job summary

Placements24 is seeking a Regional Marketing Director to lead marketing efforts across the Sandton, Gauteng region. This senior role drives brand awareness, engagement, and sales growth with a strategic, data-driven approach.

You will manage a marketing team, oversee digital and integrated campaigns, and collaborate with cross-functional teams to ensure alignment with business goals. This is remote-friendly with occasional travel.

Qualifications

• Master’s degree or MBA in marketing or related field.
• 10+ years in marketing with leadership experience.

Responsibilities

• Develop and execute integrated regional marketing strategies for Sandton, Gauteng.
• Lead and mentor a team of marketing professionals.
• Oversee digital marketing, PR, social media, content, and events.

Job description

About the Role

Our client, a leading consumer goods company with a strong brand presence, is seeking an innovative and strategic Regional Marketing Director to lead their marketing efforts across the Sandton, Gauteng region. This senior role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of consumer behaviour, digital marketing trends, and brand management principles. This is an exceptional opportunity to influence brand perception and market success for a well‑known organization. This is a remote-friendly position, offering flexibility while requiring occasional travel for key meetings and events in the Sandton area.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns to enhance brand visibility, market share, and customer loyalty within the assigned region.
• Lead and mentor a team of marketing professionals, providing guidance on campaign execution, performance analysis, and professional development.
• Oversee all marketing activities, including digital marketing, advertising, public relations, social media, content marketing, and event management.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes, informing strategic decisions.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment (ROI).
• Collaborate with sales, product development, and other cross‑functional teams to ensure marketing strategies are aligned with business objectives.
• Develop and maintain strong relationships with external agencies, media partners, and influencers.
• Monitor and analyze marketing campaign performance, utilizing data and analytics to optimize strategies and drive continuous improvement.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Identify and capitalize on new marketing opportunities and emerging platforms to reach target audiences.
• Prepare and present marketing performance reports, forecasts, and strategic plans to senior management.

Requirements

• Master’s degree in Marketing, Business Administration, or a related field.
• A Bachelor’s degree with significant relevant experience will be considered.
• Minimum of 10 years of progressive experience in marketing management, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful marketing strategies that have driven significant brand growth and sales results.
• In‑depth knowledge of integrated marketing communications, digital marketing (SEO, SEM, social media, content), brand management, and market research.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and agency relationships.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Ability to think strategically and creatively, with a strong understanding of consumer behaviour.
• Experience working within the consumer goods sector is a significant advantage.
• Must be eligible to work in South Africa and able to travel occasionally for business purposes.

Benefits

• A highly competitive salary
• An attractive performance‑based bonus structure
• Comprehensive medical aid
• A provident fund
• Life insurance
• Significant opportunities for professional growth and career advancement within a globally recognized company
• A dynamic and innovative work environment

This position is based in the Sandton, Gauteng area, operating on a remote‑first basis with occasional on‑site requirements.