Brand Marketing Manager

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive health insurance

Retirement benefits

Professional development

Car allowance and incentives

Job summary

Placements24 is seeking an experienced Brand Marketing Manager to lead brand strategy and execution in Richards Bay, KwaZulu-Natal. Drive campaigns, brand storytelling, and ROI across channels, collaborating with sales, product development, and agencies.

The role requires 6+ years in brand management, strong consumer insight skills, and leadership. A hybrid work model and competitive benefits accompany this leadership opportunity in a premier consumer goods context.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in brand management and marketing, preferably FMCG.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of consumer insights, market analysis, and competitive intelligence.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Proficiency in marketing analytics and reporting tools.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing agency relationships and budgets.
• Knowledge of the Richards Bay and broader KwaZulu-Natal consumer market is highly desirable.
• Demonstrated leadership capabilities.

Responsibilities

• Develop and execute comprehensive brand marketing strategies and plans.
• Manage the brand's positioning, messaging, and visual identity across all marketing channels.
• Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, PR, and digital initiatives.
• Conduct market research and analysis to understand consumer insights, market trends, and competitor activities.
• Manage the brand marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Collaborate closely with internal teams (sales, product development, creative) and external agencies to ensure seamless campaign execution.
• Monitor and analyze brand performance metrics, reporting on key KPIs and recommending strategic adjustments.
• Identify and capitalize on new brand growth opportunities.
• Ensure consistent brand representation in all consumer interactions.

Skills

Brand management

Marketing analytics

Campaign management

Leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Job description

About the Role

Our client, a well-established player in the consumer goods sector, is seeking an experienced and dynamic Brand Marketing Manager to oversee brand strategy and execution in the Richards Bay, KwaZulu-Natal region. This leadership role will be responsible for developing and implementing impactful marketing campaigns that enhance brand equity, drive market share, and foster strong consumer connections. The ideal candidate will possess a deep understanding of brand management principles, market dynamics, and consumer behavior within the South African context. You will lead the charge in defining the brand's narrative, ensuring consistency across all touchpoints, and achieving ambitious growth targets. This is a key position within the organization, offering significant autonomy and the chance to shape the future of a beloved brand in KwaZulu-Natal .

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies and plans.
• Manage the brand's positioning, messaging, and visual identity across all marketing channels.
• Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, PR, and digital initiatives.
• Conduct market research and analysis to understand consumer insights, market trends, and competitor activities.
• Manage the brand marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Collaborate closely with internal teams (sales, product development, creative) and external agencies to ensure seamless campaign execution.
• Monitor and analyze brand performance metrics, reporting on key KPIs and recommending strategic adjustments.
• Identify and capitalize on new brand growth opportunities.
• Ensure consistent brand representation in all consumer interactions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in brand management and marketing, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of consumer insights, market analysis, and competitive intelligence.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Proficiency in marketing analytics and reporting tools.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing agency relationships and budgets.
• Knowledge of the Richards Bay and broader KwaZulu-Natal consumer market is highly desirable.
• Demonstrated leadership capabilities.

Benefits

• Attractive salary package commensurate with experience.
• Opportunity to lead brand strategy for a prominent company in Richards Bay .
• Hybrid work model providing flexibility.
• Comprehensive health insurance and retirement benefits.
• Professional development and continuous learning opportunities.
• A dynamic and supportive team environment.
• Car allowance and performance incentives.