Regional Marketing Manager

Placements24; Mbombela (Nelspruit); On-site; ZAR 900,000 - 1,450,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and pension

Annual bonus

Generous leave

Professional development

Brand exposure

Job summary

Placements24 is seeking a Regional Marketing Manager to lead strategic marketing initiatives in the Mpumalanga region, based in Nelspruit. You will drive brand awareness, customer engagement, and sales growth through integrated campaigns and a regional team.

The role requires deep knowledge of the Mpumalanga market, strong leadership, and expertise in digital and traditional marketing channels, with cross-functional collaboration across sales and product development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum 7 years of progressive marketing experience, with at least 3 in a leadership role in the consumer goods sector.
• Proven track record of successful campaigns and ROI.
• Strong knowledge of Mpumalanga market dynamics and consumer landscape.
• Experience with analytics tools and CRM software.

Responsibilities

• Develop and implement regional marketing strategies aligned with company objectives.
• Lead regional campaigns across digital, social, events and traditional advertising.
• Conduct market research and monitor consumer trends in Mpumalanga.
• Manage regional marketing budget and ROI.
• Lead and mentor regional marketing team.
• Collaborate with sales and product development to drive lead generation.
• Maintain relationships with local media, influencers and stakeholders.
• Analyze campaign performance and report insights.
• Ensure brand consistency across regional activities.
• Identify opportunities for new product launches and market penetration.

Skills

Leadership

Marketing strategy

Digital marketing

Analytics

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM software

Marketing analytics tools

Job description

About the Role

Our client, a dynamic and growing player in the consumer goods sector, is looking for a creative and results-driven Regional Marketing Manager to lead marketing initiatives within the Mpumalanga region, based in Nelspruit . This role is crucial for driving brand awareness, customer engagement, and sales growth through innovative and targeted marketing campaigns. The ideal candidate will possess a deep understanding of the regional market, strong strategic marketing skills, and proven experience in managing integrated marketing communications. You will be responsible for developing and executing marketing plans, managing budgets, leading a regional marketing team, and collaborating closely with sales and product development teams. This is an exciting opportunity to shape brand presence and drive market success in a key South African economic hub. Your expertise will be vital in connecting with consumers and building lasting brand loyalty across the diverse Mpumalanga demographic.

Key Responsibilities

• Develop and implement comprehensive regional marketing strategies and plans aligned with overall company objectives.
• Manage all aspects of regional marketing campaigns, including digital marketing, social media, content creation, events, and traditional advertising.
• Conduct market research and analysis to understand consumer behavior, market trends, and competitor activities within Mpumalanga.
• Manage the regional marketing budget effectively, ensuring optimal allocation of resources and strong ROI.
• Lead and mentor a regional marketing team, fostering a collaborative and high-performance culture.
• Collaborate with sales teams to ensure marketing efforts effectively support sales objectives and drive lead generation.
• Build and maintain strong relationships with local media, influencers, and community stakeholders.
• Monitor and analyze marketing campaign performance, providing regular reports and insights for optimization.
• Ensure brand consistency and messaging across all regional marketing activities.
• Identify opportunities for new product launches and market penetration within the region.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in marketing, with at least 3 years in a managerial or leadership role within the consumer goods sector.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong understanding of the Mpumalanga regional market dynamics and consumer landscape.
• Expertise in digital marketing, social media management, content strategy, and traditional advertising channels.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics tools and CRM software.
• Experience in budget management and financial oversight.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills and attention to detail.
• Residency or willingness to relocate to Nelspruit , Mpumalanga.

Benefits

• Competitive annual salary with performance-based incentives.
• Comprehensive medical aid and pension fund.
• Annual bonus structure tied to regional performance.
• Generous leave allowance.
• Opportunities for professional development and advanced marketing training.
• Exposure to a dynamic and innovative consumer brand.
• Key leadership role with significant impact in the Nelspruit market.