Regional Marketing Manager

Placements24; Johannesburg; Híbrido; ZAR 700.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Performance bonuses

Medical aid

Retirement plan

Annual leave

Professional development

Conferences

Collaborative environment

Descripción de la vacante

Placements24 is recruiting a Regional Marketing Manager to steer marketing initiatives across Randburg and Gauteng. You will develop and execute campaigns to boost brand awareness, engage customers, and drive sales growth in a fast-moving consumer goods environment.

The ideal candidate has 6+ years in marketing, including 3+ years in leadership, with strong digital marketing, market research, and data analytics skills. Randburg-based role with a dynamic, collaborative team.

Formación

• 6+ years in marketing with 3+ years in a leadership role.
• Proven track record in digital marketing and social media campaigns.
• Strong knowledge of market research, brand management, and consumer behavior.
• Experience with marketing automation, CRM, and analytics platforms.

Responsabilidades

• Develop integrated regional marketing strategies to achieve business objectives.
• Manage regional marketing budget and resource allocation.
• Lead and mentor a regional marketing team.
• Oversee digital marketing, social media, content, PR, and events.
• Conduct market research and competitor analysis to identify trends.
• Analyze campaign performance and report KPIs and ROI.
• Collaborate with sales to align marketing with sales goals.
• Build relationships with media, agencies, and influencers.
• Ensure brand consistency across channels.
• Identify opportunities for product launches and market expansion.

Conocimientos

Digital marketing

Campaign management

Leadership

Market research

Brand management

Educación

Bachelor's degree in Marketing/Communications/Business Administration

Herramientas

Marketing automation tools

CRM systems

Analytics platforms

Descripción del empleo

About the Role

Our client, a rapidly expanding consumer goods company, is seeking a creative and strategic Regional Marketing Manager to oversee marketing initiatives in the Randburg area and surrounding Gauteng regions. This pivotal role requires a passionate marketer with a proven ability to develop and execute impactful marketing campaigns that drive brand awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of the consumer market, strong digital marketing skills, and excellent leadership capabilities. This is an excellent opportunity to shape brand perception and contribute to the company's success in a vibrant market. We are looking for an innovative individual who can inspire teams and deliver exceptional marketing results. The Randburg location offers access to a diverse consumer base.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns to achieve regional business objectives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor a regional marketing team, fostering creativity and high performance.
• Oversee all marketing activities, including digital marketing, social media, content creation, public relations, and events.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze marketing campaign performance and provide regular reports on KPIs and ROI.
• Collaborate with sales teams to align marketing efforts with sales objectives.
• Build and maintain strong relationships with media partners, agencies, and influencers.
• Ensure brand consistency across all marketing channels and communications.
• Identify opportunities for product launches and market expansion within the region.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 6 years of progressive marketing experience, with at least 3 years in a management or leadership role.
• Proven track record of developing and executing successful marketing campaigns, with a strong emphasis on digital marketing and social media.
• Excellent understanding of market research, brand management, and consumer behavior.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Ability to manage budgets and measure campaign effectiveness.
• Creative thinking and a passion for innovation in marketing.
• Experience working in the Randburg area or similar urban markets is a plus.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive medical aid and retirement plan.
• Generous annual leave and company holidays.
• Opportunities for professional development and attending industry conferences.
• A dynamic and collaborative work environment.