Real Estate Marketing Manager - Sandton

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Profit sharing potential

Hybrid work model

Professional development opportunities

Job summary

Placements24 is seeking a Real Estate Marketing Manager to drive marketing for luxury property developments and listings in Sandton, Gauteng. You will develop strategies to attract buyers, tenants, and investors, blending creative vision with analytics.

The role emphasizes digital marketing, content creation, brand management, and lead generation within a high-end market. A hybrid work model and strategic collaboration with sales are offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing, preferably luxury real estate.
• Proven experience in designing and executing marketing strategies.
• Strong knowledge of digital marketing tools (GA, social platforms, CRM).
• Excellent copywriting and content creation skills.

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels for real estate properties.
• Manage brand identity and ensure consistent messaging across marketing materials.
• Create compelling content (website copy, social posts, brochures, press releases).
• Oversee digital marketing (SEO, SEM, social, email campaigns).
• Analyze campaign performance, track KPIs, report ROI and leads.

Skills

Luxury real estate

Digital marketing

Content creation

Brand management

Lead generation

Analytics

Education

Bachelor's degree or equivalent in Marketing/Communications/Business

Tools

Google Analytics

CRM software

Social media management tools

Job description

About the Role

Our client is seeking a creative and strategic Real Estate Marketing Manager to drive the marketing efforts for their prestigious property developments and listings in Sandton, Gauteng . This role involves developing and implementing comprehensive marketing strategies to attract buyers, tenants, and investors. The ideal candidate will have a strong understanding of digital marketing, content creation, brand management, and lead generation within the luxury real estate sector. This position requires a blend of creative vision and analytical skill to effectively position properties in the competitive Sandton market.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels to promote real estate properties.
• Manage the company's brand identity and ensure consistent messaging across all marketing materials.
• Create compelling content, including website copy, social media posts, brochures, and press releases.
• Oversee digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns.
• Analyze marketing campaign performance, track KPIs, and provide regular reports on ROI and lead generation.
• Collaborate with sales teams to ensure alignment on marketing objectives and lead management.
• Manage relationships with external agencies, photographers, videographers, and other marketing partners.
• Conduct market research to identify target audiences and develop tailored marketing approaches.
• Stay up-to-date with the latest marketing trends and technologies in the real estate industry.
• Organize and manage property launch events and open house marketing activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the real estate industry, with a focus on luxury properties.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, social media management tools, CRM).
• Excellent copywriting, content creation, and communication skills.
• Experience with graphic design principles and branding is a plus.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Familiarity with the Sandton, Gauteng real estate market and its affluent demographic.
• A creative mindset with a passion for real estate and marketing innovation.

Benefits

Our client offers a competitive salary, performance-based bonuses, and potential for profit sharing on marketing initiatives. You will have the opportunity to work on high-profile luxury real estate projects in one of Johannesburg's premier business districts. The hybrid work model allows for flexibility between strategic planning and creative content development remotely, and collaborative meetings and on-site project engagement in Sandton . Professional development opportunities, including industry workshops and training, are provided. Be part of a dynamic team that values creativity, innovation, and results in the exciting world of real estate marketing.