Real Estate Marketing Manager

Placements24; Stellenbosch; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Performance incentives

Health and retirement benefits

Marketing budget for campaigns

Professional development budget

Prestigious property developments

Résumé du poste

Placements24 in Stellenbosch seeks a Real Estate Marketing Manager to spearhead marketing initiatives for luxury properties. You will develop comprehensive strategies to attract buyers and tenants, enhance brand visibility, and drive sales and leasing, coordinating digital campaigns, content creation, PR, and events.

The ideal candidate brings a strong track record in luxury real estate marketing, excellent copywriting, and a passion for crafting compelling brand stories within Stellenbosch's

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 5 years of marketing experience with a focus on real estate.
• Proven ability to develop and execute successful marketing campaigns for property.
• Strong understanding of digital marketing tools and analytics.
• Excellent copywriting, communication, and project management skills.

Responsabilités

• Develop and implement integrated marketing plans for new developments and portfolios.
• Manage digital marketing channels (social, SEO, SEM, email) to generate leads.
• Oversee creation of marketing collateral (brochures, videos, websites, tours).
• Plan and execute marketing events, open houses, and property launches.
• Conduct market research on target audiences and competition in Stellenbosch.
• Collaborate with sales teams, agents, and agencies to ensure cohesive messaging and campaigns.

Connaissances

Marketing strategy

Digital marketing

Copywriting

Project management

Analytics

Team collaboration

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

SEO

SEM

Marketing automation

Description du poste

About the Role

Our client is seeking a creative and strategic Real Estate Marketing Manager to lead marketing initiatives for their properties in Stellenbosch. This role involves developing and executing comprehensive marketing strategies to attract buyers and tenants, enhance brand visibility, and drive property sales and leasing. You will manage all aspects of marketing, including digital campaigns, content creation, public relations, and event planning, ensuring alignment with sales objectives. The ideal candidate has a strong understanding of the luxury real estate market and a passion for crafting compelling brand stories within the vibrant Stellenbosch landscape.

Key Responsibilities

• Develop and implement integrated marketing plans for new developments and existing property portfolios.
• Manage digital marketing channels, including social media, SEO, SEM, and email campaigns, to generate qualified leads.
• Oversee the creation of high-quality marketing collateral, including brochures, videos, websites, and virtual tours.
• Plan and execute successful marketing events, open houses, and property launch activities.
• Conduct market research to identify target audiences and competitive landscapes in Stellenbosch.
• Collaborate with sales teams, agents, and external agencies to ensure cohesive brand messaging and campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with a significant focus on real estate.
• Proven ability to develop and execute successful marketing campaigns for property.
• Strong understanding of digital marketing tools and analytics.
• Excellent copywriting, communication, and project management skills.
• Experience in the Stellenbosch or similar high-end property market is a plus.

Benefits

• Competitive annual salary and performance-based incentives.
• Comprehensive health and retirement benefits package.
• Generous budget for marketing campaigns and professional development.
• Opportunity to work on prestigious property developments.
• Dynamic and creative work environment.