Real Estate Marketing Manager

Placements24; Durban; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Profit sharing

Remote-first approach

Health and wellness benefits

Creative and dynamic environment

Job summary

Placements24 is seeking a creative Real Estate Marketing Manager to lead multi-channel campaigns for properties in Durban. You will translate property features into customer benefits and drive brand visibility across digital and traditional media.

You will manage content creation, oversee SEO/SEM, social media, events, and reports on ROI, collaborating with sales teams and developers to ensure consistent messaging in KwaZulu-Natal.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 6+ years of marketing experience, with at least 3 in real estate.
• Proven success in designing and executing multi-channel campaigns.
• Strong understanding of digital marketing tools and platforms.
• Excellent project management, communication, and creative skills.
• Experience with graphic design software and video production is a plus.

Responsibilities

• Develop and implement integrated marketing strategies for real estate developments and properties.
• Create and manage all marketing collateral: brochures, website content, social media, ads.
• Oversee digital marketing: SEO, SEM, social media, email campaigns to generate leads.
• Organize property launch events, open houses, and promotional activities in Durban.
• Analyze campaign performance and report ROI, lead quality, and brand engagement.
• Collaborate with sales teams, developers, and external agencies for consistent branding.

Skills

Strategic marketing

Creative thinking

Multi-channel campaigns

Brand development

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM

Social media ads

Graphic design

Video production

Job description

About the Role

Our client is seeking a creative and strategic Real Estate Marketing Manager to lead marketing initiatives for their properties in Durban . This role is responsible for developing and executing comprehensive marketing campaigns that drive property sales and enhance brand visibility within the KwaZulu-Natal market. You will manage all aspects of marketing, from digital advertising and social media engagement to traditional media and event planning, ensuring a cohesive brand message across all platforms. The successful candidate will be a visionary marketer with a proven ability to translate property features into compelling customer benefits.

Key Responsibilities

• Develop and implement integrated marketing strategies for real estate developments and individual properties.
• Manage the creation of all marketing collateral, including brochures, website content, social media posts, and advertisements.
• Oversee digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns to drive lead generation.
• Organize and execute property launch events, open houses, and other promotional activities in Durban .
• Analyze campaign performance metrics and provide regular reports on ROI, lead quality, and brand engagement.
• Collaborate with sales teams, developers, and external agencies to ensure brand consistency and effective campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in marketing, with at least 3 years specifically in the real estate sector .
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Excellent project management, communication, and creative skills.
• Experience with graphic design software and video production is a plus.

Benefits

• Competitive salary commensurate with experience.
• Performance-based bonuses and profit-sharing opportunities.
• Flexible working arrangements, with a remote-first approach.
• Comprehensive health and wellness benefits package.
• Creative and dynamic work environment focused on innovation in Durban 's property market.