Real Estate Marketing Specialist

Placements24; Soweto; Hybrid; ZAR 300,000 - 540,000; Full time

Job summary

Placements24 is seeking a Real Estate Marketing Specialist for its Soweto office. You will develop and implement integrated campaigns to promote properties and the agency brand, leveraging digital marketing, content creation, and social media to attract buyers and sellers.

You will coordinate photography, virtual tours, and open-house events, analyze performance, report ROI, and work closely with real estate agents to tailor marketing support.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years marketing experience, preferably in real estate.
• Proven success in developing and executing marketing campaigns.
• Strong digital marketing skills: SEO, SEM, social media, content creation.
• Experience with analytics tools (Google Analytics) and CRM systems.
• Excellent writing and communication skills.
• Creative with eye for design.
• Ability to manage multiple projects independently.

Responsibilities

• Develop and execute integrated marketing campaigns for properties and the agency brand.
• Create marketing materials, including property descriptions, brochures, flyers, and online ads.
• Manage the agency's social media presence across platforms (Facebook, Instagram, LinkedIn, etc).
• Implement and optimize digital marketing strategies, including SEO, SEM, and email marketing.
• Coordinate photography, videography, and virtual tours for listings.
• Analyze campaign performance and report on ROI.
• Conduct market research to identify target audiences and channels.
• Manage website content and keep it engaging.
• Organize and promote open house events and property launches.
• Collaborate with agents to tailor marketing support.
• Stay updated on marketing trends in real estate.
• Manage marketing budgets and ensure cost-effective campaigns.

Skills

Digital marketing

Content creation

Social media management

Communication skills

Project management

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

CRM systems

Adobe Creative Suite

Job description

About the Role

Our client, a leading real estate agency deeply embedded in the vibrant community of Soweto, is looking for an innovative and results-oriented Real Estate Marketing Specialist. This role is essential for developing and implementing comprehensive marketing strategies to promote properties and enhance brand visibility within the Soweto market and beyond. The ideal candidate will be adept at digital marketing, content creation, social media management, and traditional advertising methods, with a keen understanding of the local real estate landscape. You will be instrumental in attracting potential buyers and sellers, generating leads, and driving property sales. This is an exciting opportunity to shape the marketing efforts of a prominent agency in a significant South African market.

Key Responsibilities

• Developing and executing integrated marketing campaigns for properties and the agency brand.
• Creating compelling marketing materials, including property descriptions, brochures, flyers, and online advertisements.
• Managing the agency's social media presence across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Implementing and optimizing digital marketing strategies, including SEO, SEM, and email marketing.
• Coordinating property photography, videography, and virtual tours.
• Analyzing marketing campaign performance and providing regular reports on key metrics and ROI.
• Conducting market research to identify target audiences and effective marketing channels.
• Managing the agency's website content and ensuring it is up-to-date and engaging.
• Organizing and promoting open house events and property launch activities.
• Collaborating with real estate agents to understand their marketing needs and provide tailored support.
• Staying abreast of the latest marketing trends and technologies in the real estate industry.
• Managing marketing budgets and ensuring cost-effective campaign execution.

Requirements

• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 3 years of experience in marketing, preferably within the real estate sector.
• Proven experience in developing and executing successful marketing campaigns.
• Strong skills in digital marketing, including SEO, SEM, social media marketing, and content creation.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent writing, editing, and communication skills.
• Creative thinking and a keen eye for design and visual aesthetics.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Knowledge of the Soweto property market is highly desirable.
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.

Benefits

Our client offers a competitive salary, potential for performance-based bonuses, and opportunities for professional growth and development in marketing and real estate. You will work within a supportive and collaborative team environment at their Soweto office, contributing to the success of a well-regarded agency. This role provides the chance to make a significant impact on property sales and brand recognition in a key market. Join an innovative company that values creativity and drives results in the South African real estate landscape.