Real Estate Marketing and Communications Manager

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid role

Professional development

Career progression

Supportive team

Job summary

Placements24 in Benoni, Gauteng, is seeking a Marketing and Communications Manager to lead our client’s property marketing efforts. You will shape integrated strategies for residential and commercial listings, manage digital campaigns, and oversee branding across channels.

The role requires a degree in Marketing/Communications and at least five years in marketing and PR, preferably in real estate. A hybrid work setup and opportunities for professional growth are offered.

Qualifications

• Bachelor's degree in Marketing, Communications, PR or related field.
• Minimum 5 years in marketing and communications, preferably real estate.
• Proven multi-channel marketing campaign experience.
• Strong digital marketing, content creation and copywriting skills.
• Excellent written and verbal communication and editing skills.

Responsibilities

• Develop and implement integrated marketing and communication strategies for property listings and brand.
• Manage digital campaigns including SEO/SEM, social media, email, and content marketing.
• Create marketing collateral: brochures, presentations, website content, press releases.
• Oversee social media presence, content calendars and online engagement.
• Plan and execute events, property launches, and open-house marketing activities.
• Monitor campaign performance and report KPIs/ROI.
• Collaborate with sales teams to align marketing with lead generation.
• Manage relationships with external agencies, photographers, designers and media partners.
• Conduct market research on target audiences, competitive landscape and trends.
• Ensure consistent brand messaging and visual identity across materials and platforms.

Skills

Digital marketing

Content creation

Public relations

Copywriting

Project management

Analytics

Education

Bachelor's degree in Marketing/Communications/PR

Tools

CRM systems

Google Analytics

Marketing automation

Job description

About the Role

Our client, a well-established real estate developer and agency, is looking for a creative and strategic Marketing and Communications Manager to lead their marketing efforts in Benoni, Gauteng . This role is responsible for developing and executing comprehensive marketing strategies to promote residential and commercial properties, enhance brand visibility, and drive lead generation. The ideal candidate will have a strong background in marketing, digital media, content creation, and public relations within the real estate industry. You will manage all marketing channels, including online advertising, social media, email campaigns, content marketing, and traditional advertising. If you are a results-driven marketer with a passion for real estate and a knack for compelling storytelling, this is an exciting opportunity to shape the brand presence of our client in the Gauteng region.

Key Responsibilities

• Develop and implement integrated marketing and communication strategies for property listings and company brand.
• Manage digital marketing campaigns, including SEO/SEM, social media marketing, email marketing, and content marketing.
• Create engaging and high-quality marketing collateral, including brochures, presentations, website content, and press releases.
• Oversee the company's social media presence, managing content calendars and engaging with online communities.
• Plan and execute events, property launches, and open house marketing activities.
• Monitor and analyze marketing campaign performance, providing regular reports on KPIs and ROI.
• Collaborate with sales teams to ensure marketing efforts align with sales objectives and lead generation targets.
• Manage relationships with external agencies, photographers, designers, and media partners.
• Conduct market research to identify target audiences, competitive landscape, and emerging marketing trends.
• Ensure consistent brand messaging and visual identity across all marketing materials and platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in marketing and communications, preferably within the real estate sector.
• Proven experience in developing and executing successful marketing campaigns across multiple channels.
• Strong digital marketing skills, including SEO, SEM, social media management, and content creation.
• Excellent written and verbal communication, copywriting, and editing skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics).
• Creative thinking and the ability to develop innovative marketing ideas.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Experience in graphic design and video editing is a plus.
• Knowledge of the Benoni and broader Gauteng property market is advantageous.

Benefits

• Our client offers a competitive salary and performance-based bonus structure.
• This hybrid role allows for a balance between office-based collaboration and remote flexibility.
• Employees receive opportunities for professional development, training, and career advancement.
• You will work with a supportive and dynamic team dedicated to innovative marketing solutions.
• Be part of a company that values creativity and strategic thinking in the exciting Gauteng real estate market.