Real Estate Marketing Specialist - Vereeniging

Placements24; Vereeniging; Sur place; ZAR 320 000 - 520 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance bonuses

Professional development

Team environment

Career growth

Résumé du poste

Placements24 in Vereeniging, Gauteng seeks a Real Estate Marketing Specialist to develop and execute marketing strategies for properties. You will manage digital campaigns, content creation, and social media to attract buyers and sellers, while maintaining brand consistency across materials.

The ideal candidate has a Bachelor's degree in Marketing or related field and at least 3 years of real estate marketing experience, plus strong writing, design sense, and analytics proficiency.

Qualifications

• Bachelor's degree required in marketing or related field.
• At least 3 years in real estate marketing.
• Experience with digital marketing, content, SEO/SEM, and email marketing.
• Excellent written and verbal communication.
• Strong creative and design sensibilities.

Responsabilités

• Develop and implement marketing plans for multiple Vereeniging properties.
• Create persuasive property listings, brochures, and marketing collateral.
• Manage and optimize online presence, including website and social media.
• Run digital campaigns (SEO/SEM, email, social ads).
• Coordinate open houses and property show days.
• Analyze campaign performance and report on key metrics.
• Stay updated on real estate marketing trends.
• Collaborate with agents to capture property features and audience targets.
• Maintain brand consistency across materials.
• Liaise with vendors (photographers, designers, agencies).

Connaissances

Digital marketing

Social media management

Content creation

SEO/SEM

Email marketing

Analytics

Communication

Design sensibilities

Project management

Formation

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Outils

Google Analytics

Description du poste

About the Role

Our client, a progressive real estate agency operating in Vereeniging, Gauteng, is looking for a creative and results-driven Real Estate Marketing Specialist. This role is essential for developing and executing innovative marketing strategies to promote properties and enhance brand visibility within the Gauteng market. The ideal candidate will have a strong understanding of digital marketing, content creation, social media management, and traditional advertising techniques relevant to the real estate industry. You will be responsible for crafting compelling marketing campaigns that attract potential buyers and sellers, driving engagement and ultimately contributing to successful property sales in Vereeniging.

Key Responsibilities

• Develop and implement comprehensive marketing plans for a diverse portfolio of properties in Vereeniging.
• Create engaging and persuasive property listings, brochures, and other marketing collateral.
• Manage and optimize the company's online presence, including website content and social media platforms.
• Execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Organize and manage open house events and property show days.
• Monitor marketing campaign performance, analyze data, and provide regular reports on key metrics.
• Stay updated on the latest real estate marketing trends and technologies.
• Collaborate with real estate agents to understand property features and target audiences.
• Develop and maintain brand consistency across all marketing materials.
• Manage relationships with external vendors, such as photographers, graphic designers, and advertising agencies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the real estate industry.
• Proven experience in digital marketing, including social media management, content creation, SEO/SEM, and email marketing.
• Excellent written and verbal communication skills.
• Strong creative and design sensibilities.
• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and project management skills.
• Knowledge of the Gauteng real estate market is a plus.
• A passion for real estate and driving successful marketing outcomes in Vereeniging.

Benefits

• Competitive annual salary.
• Performance-based bonuses.
• Opportunities for professional development and training in marketing strategies.
• Exposure to a wide range of property types and marketing challenges.
• Supportive and collaborative team environment.
• Be part of a reputable real estate agency in Vereeniging.
• Contribution to the growth and success of the company's brand.
• A dynamic and engaging role in the property sector.
• Access to marketing resources and tools.
• Potential for career advancement within the marketing department.