Real Estate Marketing Manager

Placements24; Randburg; Hybrid; ZAR 650,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Professional development

Career growth opportunities

Creative marketing team

Job summary

Placements24 is seeking a Real Estate Marketing Manager in Randburg to lead integrated marketing for residential and commercial developments. You will drive campaigns across digital channels, content creation, PR, and events, partnering with sales, designers, and developers.

The role blends remote work with in-office meetings and site visits, requiring strategic thinking and a proven ability to boost sales and brand awareness in the Randburg, Gauteng market.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, preferably in real estate or property development.
• Proven track record in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools, social media platforms, and analytics.
• Excellent copywriting, editing, and communication skills.
• Creative thinking and strong project management abilities.
• Ability to work independently and collaboratively in a hybrid work environment.

Responsibilities

• Develop and implement integrated marketing plans for new and existing real estate developments.
• Manage all digital marketing channels: website content, SEO, SEM, social media, and email campaigns.
• Oversee creation of marketing collateral: brochures, floor plans, virtual tours, videos, ads.
• Coordinate public relations efforts and media relationships.
• Plan and execute property launch events, open houses, and other promotions.
• Conduct market research and analyze competitors to spot opportunities and trends.
• Track and report marketing ROI and key metrics.
• Collaborate with sales teams to ensure alignment and provide marketing support.
• Manage marketing budgets and vendor relationships effectively.

Skills

Digital marketing

Copywriting

Campaign management

Analytics

CRM software

Project management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM tools

Marketing automation tools

Job description

About the Role

Our client, a dynamic and growing real estate development company with a strong portfolio of projects in **Randburg, Gauteng, ZA**, is seeking a creative and results-driven Real Estate Marketing Manager. This role is responsible for developing and executing comprehensive marketing strategies to promote residential and commercial properties. You will manage all aspects of marketing campaigns, from digital advertising and social media engagement to content creation, public relations, and event planning. This hybrid position requires strategic thinking and collaboration with sales teams, designers, and developers, blending remote work with in-office meetings and site visits. The ideal candidate will have a passion for real estate and a proven ability to drive sales and brand awareness within the competitive **Randburg, Gauteng, ZA** market.

Key Responsibilities

• Develop and implement integrated marketing plans and strategies for new and existing real estate developments.
• Manage all digital marketing channels, including website content, SEO, SEM, social media marketing, and email campaigns.
• Oversee the creation of marketing collateral, including brochures, floor plans, virtual tours, videos, and advertisements.
• Coordinate public relations efforts and manage relationships with media outlets.
• Plan and execute property launch events, open houses, and other promotional activities.
• Conduct market research and analyze competitor activities to identify opportunities and trends.
• Track and report on marketing campaign performance, ROI, and key metrics.
• Collaborate closely with sales teams to ensure alignment and provide them with necessary marketing support.
• Manage marketing budgets and vendor relationships effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the real estate or property development industry.
• Proven track record in developing and executing successful marketing campaigns across various channels.
• Strong understanding of digital marketing tools, social media platforms, and analytics.
• Excellent copywriting, editing, and communication skills.
• Creative thinking and strong project management abilities.
• Ability to work independently and collaboratively in a hybrid work environment.
• Experience with CRM software and marketing automation tools is a plus.
• Knowledge of the **Randburg, Gauteng, ZA** real estate market is advantageous.

Benefits

• Competitive salary and performance incentives.
• Opportunity to work on exciting real estate projects.
• Hybrid work arrangement offering flexibility.
• Professional development and career growth opportunities.
• Be part of a creative and collaborative marketing team.