PPC Performance Marketer - Hybrid, Data-Driven Growth

Placements24; Pretoria; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Retirement fund

Hybrid work model

Job summary

Placements24 in Pretoria is seeking a Performance Marketing Specialist with a strong PPC background. You will plan, implement, and optimize campaigns across Google Ads, social platforms, and search engines to maximize customer acquisition and ROAS.

The role requires 3–5 years in performance marketing, sharp analytical skills, and experience with A/B testing. Hybrid work options are available, with offices in Pretoria and remote work flexibility.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field.
• 3–5 years in performance marketing, with PPC campaign management.
• Proven expertise in Google Ads, Facebook Ads Manager, and other platforms.
• Strong analytical skills with web analytics to track performance.
• Experience with A/B testing and ad copy optimization.
• Excellent communication and collaboration abilities.
• Knowledge of Pretoria/South African e-commerce landscape is advantageous.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media.
• Conduct keyword research, audience targeting, and bid management for ROI.
• Create compelling ad copy and landing pages with the creative team.
• Monitor performance daily with CTR, CPC, CPA, ROAS analysis.
• Generate regular performance reports with actionable insights.
• Stay updated on PPC trends and best practices in digital marketing.
• Collaborate with marketing to align PPC with overall strategy.
• Conduct A/B testing on creatives, pages, and targeting parameters.
• Manage budgets for all paid search and paid social campaigns in Pretoria.

Skills

PPC optimization

Google Analytics

Keyword research

Bid management

Ad copywriting

A/B testing

Campaign management

Communication

Collaboration

Market knowledge

Education

Bachelor's degree in Marketing, Economics, Statistics

Tools

Google Ads

Facebook Ads Manager

Bing Ads

Google Analytics

Job description

Placements24 in Pretoria is seeking a Performance Marketing Specialist with a strong PPC background. You will plan, implement, and optimize campaigns across Google Ads, social platforms, and search engines to maximize customer acquisition and ROAS.

The role requires 3–5 years in performance marketing, sharp analytical skills, and experience with A/B testing. Hybrid work options are available, with offices in Pretoria and remote work flexibility.