Performance Media Lead: Campaign Architect & Optimization

Switch Consultants; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Switch Consultants in Durban seeks a seasoned Paid Media Manager to develop, execute, and optimize digital campaigns from conception to launch, across search, display, social and programmatic channels. You will work cross-departmentally to align campaign strategies and goals while delivering ongoing actionable insights into performance.

The ideal candidate has 5+ years in paid media, strong GA/Analytics skills, DV360 experience, and budget management capabilities to lead campaigns end-to-end.

Qualifications

• 5+ years of paid media experience with proven campaign success.
• Strong proficiency in Google Analytics, DV360, and DSPs.
• Experience across search, display, social and programmatic channels.

Responsibilities

• Develop, execute, and optimize digital campaigns from conception to launch.
• Build media plans and manage day-to-day paid media execution.
• Provide ongoing insights into campaign performance to stakeholders.
• Define, measure, and evaluate paid media KPIs and budgets.
• Coordinate across departments to align campaign strategies.

Skills

Paid media

Campaign management

Google Analytics

DV360

Programmatic advertising

Keyword research

Budget management

Audience targeting

Analytics

Social media advertising

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Bid management platforms

Display trafficking

Job description

Switch Consultants in Durban seeks a seasoned Paid Media Manager to develop, execute, and optimize digital campaigns from conception to launch, across search, display, social and programmatic channels. You will work cross-departmentally to align campaign strategies and goals while delivering ongoing actionable insights into performance.

The ideal candidate has 5+ years in paid media, strong GA/Analytics skills, DV360 experience, and budget management capabilities to lead campaigns end-to-end.