Performance Marketing Analyst

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Fully remote

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst to optimize digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more, from a fully remote setup.

You will monitor metrics, run A/B tests, manage budgets, and deliver actionable insights to improve ROI for a global brand. Strong data skills with GA, Excel, and Tableau are essential, along with excellent communication and the ability to work independently from home.

Qualifications

• Bachelor's degree in a quantitative field or marketing.
• Proven experience with paid campaigns across major platforms.
• Strong analytics, data visualization, and reporting skills.
• Experience with GA, Excel, and Tableau is required.
• Remote work capability and self-motivation.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
• Monitor performance daily, analyze CTR, CPC, CPA, ROAS, and conversions.
• Run A/B tests on creatives, landing pages, and targeting parameters.
• Provide deep-dive campaign data insights and strategic recommendations.
• Generate regular performance reports and align with marketing objectives.
• Collaborate with marketing to ensure KPI achievement and ROI optimization.
• Stay updated on trends and best practices in performance marketing.
• Manage and allocate advertising budgets to maximize impact.
• Work with Creative to develop compelling ad copy and visuals.

Skills

Campaign analytics

Data visualization

GA/Analytics tools

A/B testing

Budget management

Remote work

Education

Bachelor's degree in Marketing/Statistics/Economics/Math

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Excel

Tableau

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Analyst to join their fully remote team. This role is pivotal for optimizing digital advertising campaigns across various platforms, ensuring maximum return on investment (ROI) and achievement of key performance indicators (KPIs). You will be responsible for analyzing campaign data, identifying trends, and providing actionable insights to enhance campaign efficiency and effectiveness. The ideal candidate possesses a strong quantitative background, extensive experience with digital advertising platforms, and a passion for data-driven decision-making. This is an exceptional opportunity to contribute to a global brand's success from the comfort of your home office, impacting marketing strategies across diverse markets.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Monitor campaign performance daily, analyzing metrics like CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign outcomes.
• Perform deep-dive analysis into campaign data to identify trends, insights, and areas for improvement.
• Generate regular performance reports, providing clear and concise summaries of campaign results and strategic recommendations.
• Collaborate closely with the marketing team to align performance marketing efforts with overall business objectives.
• Stay abreast of the latest trends, tools, and best practices in performance marketing and digital advertising.
• Manage and allocate advertising budgets effectively to achieve maximum impact.
• Work with the creative team to develop compelling ad copy and visuals.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Proven experience as a Performance Marketing Analyst, Digital Marketing Specialist, or similar role, with a strong portfolio of successful paid campaigns.
• In-depth knowledge of major digital advertising platforms (Google Ads, Meta Ads, etc.) and their respective analytics tools.
• Proficiency in data analysis and visualization tools (e.g., Google Analytics, Excel, Tableau).
• Strong understanding of key marketing metrics and KPIs.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Exceptional communication and presentation skills, with the ability to convey complex data in an understandable manner.
• Self-motivated and able to work independently in a remote environment.
• Experience with marketing automation and CRM systems is a plus.

Benefits

• highly competitive salary
• comprehensive health and wellness benefits
• opportunities for professional development and continuous learning
• the significant benefit of a fully remote work arrangement, providing ultimate flexibility and autonomy.