Performance Marketing Manager

Placements24; Paarl; Hybrid; ZAR 720,000 - 960,000; Full time

Benefits offered by this job

Fully remote work

Professional development opportunities

Premium analytics tools access

Generous paid time off

Medical aid and retirement fund

Job summary

Placements24 is seeking a strategic and analytical Performance Marketing Manager to lead our paid acquisition efforts in a remote-first setting. You will develop and optimize campaigns across Google Ads, Facebook Ads, display, and affiliate channels to drive customer acquisition and revenue growth.

Ideal candidates have 5+ years of performance marketing experience, strong data analysis skills, and expertise in A/B testing, with a proven track record of managing budgets and delivering ROI in an

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• 5+ years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven track record of managing and scaling paid campaigns across Google Ads, Facebook Ads, etc.
• Expertise in A/B testing methodologies and tools.
• Advanced proficiency in data analysis and reporting using tools like Google Analytics, Google Data Studio, and potentially SQL or similar.
• Strong understanding of e-commerce metrics and KPIs (CPA, ROAS, LTV, Conversion Rate).
• Excellent communication and presentation skills, with the ability to articulate complex data insights clearly.
• Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
• Strategic thinking and a results-oriented mindset.
• Experience with affiliate marketing platforms is a plus.

Responsibilities

• Develop and manage multi-channel performance marketing strategies to drive customer acquisition and revenue growth.
• Oversee paid search (PPC), paid social, display advertising, and affiliate marketing programs.
• Manage and optimize campaign budgets to achieve target KPIs, such as CPA, ROAS, and LTV.
• Conduct thorough A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies.
• Analyze campaign performance data using analytics platforms to extract insights and identify growth opportunities.
• Generate regular reports on campaign performance, presenting findings and recommendations to stakeholders.
• Collaborate with content and creative teams to ensure ad copy and visuals are optimized for performance.
• Stay informed about the latest trends, tools, and best practices in performance marketing.
• Identify and evaluate new performance marketing channels and opportunities.
• Manage relationships with third-party advertising platforms and partners.

Skills

Data analysis

AB testing

Budget management

Google Analytics

SQL (basic)

Communication skills

Independent work

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Google Data Studio

Excel/Sheets

SQL

Job description

About the Role

Our client, a successful e-commerce retailer, is seeking a strategic and analytical Performance Marketing Manager to lead their paid acquisition efforts. This is a fully remote position, offering the flexibility to work from anywhere in Paarl, Western Cape, ZA, while contributing to our client's aggressive growth targets. You will be responsible for developing, executing, and optimizing comprehensive performance marketing strategies across paid search, social media, display, and affiliate channels. The ideal candidate possesses a deep understanding of data analysis, A/B testing, and budget management to drive measurable results and maximize ROI. As a remote-first professional, you will collaborate with a highly motivated and geographically dispersed team, leveraging cutting-edge tools to achieve ambitious customer acquisition goals. This role is perfect for a driven marketer who thrives on data and continuous improvement in a dynamic online landscape.

Key Responsibilities

• Develop and manage multi-channel performance marketing strategies to drive customer acquisition and revenue growth.
• Oversee paid search (PPC), paid social, display advertising, and affiliate marketing programs.
• Manage and optimize campaign budgets to achieve target KPIs, such as CPA, ROAS, and LTV.
• Conduct thorough A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies.
• Analyze campaign performance data using analytics platforms to extract insights and identify growth opportunities.
• Generate regular reports on campaign performance, presenting findings and recommendations to stakeholders.
• Collaborate with content and creative teams to ensure ad copy and visuals are optimized for performance.
• Stay informed about the latest trends, tools, and best practices in performance marketing.
• Identify and evaluate new performance marketing channels and opportunities.
• Manage relationships with third-party advertising platforms and partners.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 5+ years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven track record of successfully managing and scaling paid campaigns across Google Ads, Facebook Ads, etc.
• Expertise in A/B testing methodologies and tools.
• Advanced proficiency in data analysis and reporting using tools like Google Analytics, Google Data Studio, and potentially SQL or similar.
• Strong understanding of e-commerce metrics and KPIs (CPA, ROAS, LTV, Conversion Rate).
• Excellent communication and presentation skills, with the ability to articulate complex data insights clearly.
• Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
• Strategic thinking and a results-oriented mindset.
• Experience with affiliate marketing platforms is a plus.

Benefits

• Highly competitive annual salary of R .
• Fully remote work arrangement with exceptional flexibility.
• Extensive professional development and training opportunities in performance marketing.
• Access to premium marketing analytics and optimization tools.
• A culture of innovation, data-driven decision-making, and continuous improvement.
• Generous paid time off and holiday allowance.
• Comprehensive medical aid and retirement fund benefits.
• Performance-based bonuses and annual incentives.
• Home office setup allowance.
• Regular virtual team events to foster camaraderie.