Remote E-commerce Performance Marketer

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-first company culture

Home office stipend

Professional development & virtual-con

Performance-based bonuses

Access to leading ad tech

Job summary

Placements24 is seeking a highly analytical Remote E-commerce Performance Marketer to optimize paid advertising across Google Ads, Meta Ads, and related channels. This role focuses on ROAS, CPA, and CPL, requiring rigorous data analysis and ongoing A/B testing to translate insights into actionable strategies.

You will collaborate with cross-functional teams in a fully remote setup within South Africa, driving measurable growth for a diverse product catalog and contributing to revenue targets.

Qualifications

• 3+ years in performance marketing within an ecommerce environment.
• Proven success scaling paid search and paid social campaigns (Google Ads, Meta Ads).
• Strong analytical skills with GA and GTM; data-driven decision making.

Responsibilities

• Develop data-driven performance marketing strategies across paid channels.
• Manage and optimize multi-channel campaigns to meet ROAS, CPA, CPL targets.
• Conduct keyword research, audience segmentation, and bidding optimization.
• Perform A/B testing on ads, landing pages, and targeting; analyze results to improve performance.
• Monitor campaigns daily and report insights and strategic recommendations to stakeholders.
• Collaborate with creative teams for compelling ad copy and visuals.
• Stay updated on trends and best practices in performance marketing.
• Manage advertising budgets efficiently and maximize ROAS.

Skills

Data-driven marketing

Analytics

Remote work

Education

Bachelor's degree in Marketing / Business / Economics or related quantitative field

Tools

Google Analytics

Google Tag Manager

Excel / Google Sheets

Job description

About the Role

Our client, a fast-growing online retailer, is seeking a highly analytical and results-driven Remote E-commerce Performance Marketer to join their fully remote team. This critical role focuses on optimizing all paid advertising channels to drive measurable growth in sales and customer acquisition for our diverse product catalog. You will be responsible for the strategy, execution, and ongoing management of campaigns across platforms such as Google Ads, Meta Ads, and other relevant performance marketing channels. Success in this role hinges on your ability to interpret complex data, conduct rigorous A/B testing, and translate insights into actionable strategies that maximize return on ad spend (ROAS). This is a fully remote position, offering the flexibility to work from anywhere within South Africa, fostering a results-oriented environment where talent and dedication are paramount. You will be an integral part of a dynamic marketing department, collaborating with remote colleagues across different time zones to achieve ambitious targets. We are committed to building a diverse and inclusive remote workforce.

Key Responsibilities

• Develop and implement data-driven performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage and optimize multi-channel advertising campaigns with a focus on achieving specific KPIs (ROAS, CPA, CPL, Customer Lifetime Value).
• Conduct in-depth keyword research, audience segmentation, and targeting for paid search and social campaigns.
• Perform rigorous A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies.
• Monitor campaign performance daily, identifying trends, anomalies, and opportunities for improvement.
• Analyze website analytics and user behavior to understand the customer journey and identify conversion bottlenecks.
• Generate comprehensive performance reports, providing clear insights and strategic recommendations to stakeholders.
• Collaborate with creative and content teams to develop compelling ad copy and visuals.
• Stay current with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage advertising budgets effectively, ensuring efficient allocation of resources.

Requirements

• Proven experience (3+ years) in performance marketing, specifically within an e-commerce environment.
• Demonstrable success in managing and scaling paid advertising campaigns (Google Ads, Meta Ads essential).
• Strong analytical skills with advanced proficiency in Google Analytics, Google Tag Manager, and data analysis tools.
• Experience with A/B testing methodologies and CRO strategies.
• Excellent understanding of e-commerce metrics and KPIs.
• Proficiency in spreadsheet software (Excel, Google Sheets) for data manipulation and reporting.
• Strong communication skills, with the ability to articulate complex data and strategies clearly.
• Self-motivated and able to thrive in a fully remote work environment.
• Familiarity with other ad platforms (e.g., TikTok Ads, Pinterest Ads) is a plus.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field, or equivalent experience.

Benefits

• Competitive annual salary of R.
• Fully remote work arrangement, offering maximum flexibility.
• Home office setup stipend.
• Opportunities for professional development, certifications, and attending virtual conferences.
• Performance-based bonuses linked to key growth metrics.
• Collaborative and supportive virtual team environment.
• Access to leading performance marketing technologies.
• Flexible working hours to suit personal schedules.