Lead Performance Marketing Manager

Placements24; George; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Attractive salary and performance-bon​

Fully remote work arrangement

Job summary

Placements24 is seeking a Lead Performance Marketing Manager to spearhead our remote-first paid acquisition efforts across Google, Meta, LinkedIn and more. You will design, execute, and optimize data-driven campaigns, manage budgets, and mentor a distributed team to drive customer growth and revenue.

In this remote, globally-minded role, you will shape the performance roadmap, partner with creative and analytics teams, and report on KPIs to leadership.

Qualifications

• Minimum of 7 years of experience in performance marketing, with a significant focus on paid acquisition.
• Bachelor’s degree or higher in a related field is preferred.

Responsibilities

• Develop and execute a data-driven performance marketing strategy to drive customer acquisition, revenue, and profitability.
• Manage and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Oversee budget allocation and performance across all paid channels, ensuring maximum ROI.
• Lead the analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Conduct rigorous A/B testing on ad creatives, landing pages, and targeting parameters to enhance campaign effectiveness.
• Collaborate with the creative and content teams to develop compelling ad copy and visuals aligned with campaign objectives.
• Mentor and guide junior marketing team members, fostering a culture of high performance and continuous improvement.
• Stay abreast of the latest trends and innovations in performance marketing and digital advertising.
• Develop and manage reporting dashboards to track KPIs and communicate results to stakeholders.
• Identify new growth opportunities and channels for customer acquisition.

Skills

Performance marketing

Paid acquisition

Leadership

Budget management

Campaign optimization

A/B testing

Analytics

Executive presentations

Remote collaboration

Education

Master's degree in Marketing or related quantitative field

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Analytics

Data visualization tools

Job description

About the Role Our client, a rapidly growing e-commerce enterprise, is looking for an experienced and visionary Lead Performance Marketing Manager to spearhead their digital advertising efforts. This is a pivotal, fully remote position where you will be instrumental in designing, executing, and optimizing high-impact performance marketing campaigns across all digital channels. The ideal candidate possesses a deep understanding of paid acquisition strategies, data analysis, and team leadership within a remote-first setting. You will have the autonomy to shape the performance marketing roadmap, driving measurable results and contributing significantly to customer acquisition and revenue growth. This role requires a strategic thinker with a hands-on approach and the ability to manage budgets effectively. Working from home, you will collaborate with a distributed team, ensuring alignment with overall business objectives. This is a fantastic opportunity to make a significant impact in a thriving online business, with the convenience and flexibility of a remote role. The position is associated with George, Western Cape, ZA , but operates as a fully remote opportunity.

Key Responsibilities

• Develop and execute a data-driven performance marketing strategy to drive customer acquisition, revenue, and profitability.
• Manage and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Oversee budget allocation and performance across all paid channels, ensuring maximum ROI.
• Lead the analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Conduct rigorous A/B testing on ad creatives, landing pages, and targeting parameters to enhance campaign effectiveness.
• Collaborate with the creative and content teams to develop compelling ad copy and visuals aligned with campaign objectives.
• Mentor and guide junior marketing team members, fostering a culture of high performance and continuous improvement.
• Stay abreast of the latest trends and innovations in performance marketing and digital advertising.
• Develop and manage reporting dashboards to track key performance indicators (KPIs) and communicate results to stakeholders.
• Identify new growth opportunities and channels for customer acquisition.

Requirements

• Master's degree or equivalent experience in Marketing, Business Administration, or a related quantitative field.
• Minimum of 7 years of experience in performance marketing, with a significant focus on paid acquisition.
• Demonstrated success in managing large-scale paid media budgets and achieving aggressive growth targets.
• Expert-level proficiency in Google Ads, Meta Ads Manager, and other major advertising platforms.
• Strong analytical skills with advanced knowledge of Google Analytics, data visualization tools, and statistical analysis.
• Proven experience in leading and mentoring marketing teams.
• Excellent strategic thinking and problem-solving abilities.
• Exceptional communication and presentation skills, comfortable presenting to senior leadership.
• Ability to work independently and collaboratively in a remote setting.
• Experience with marketing automation and attribution modeling is highly desirable.

Benefits

• Attractive salary and performance-based bonuses.
• Fully remote work arrangement offering excellent work-life balance.
• Opportunity to lead and shape the performance marketing function.
• Access to continuous learning and professional development resources.
• Collaborative and innovative remote work environment.Chance to make a substantial impact on a growing business.