Performance Marketing Manager

Ad Talent Africa; Johannesburg; On-site; ZAR 550,000 - 900,000; Full time

Job summary

A dynamic automotive business is seeking a Performance Marketing Manager to drive measurable growth through data-driven strategies. The ideal candidate will focus on lead generation and conversion, manage paid media campaigns, and ensure brand consistency across channels. The role requires strong analytical skills and the ability to balance short-term goals with long-term brand impact. This position offers an exciting opportunity to shape a pivotal marketing function and significantly influence performance metrics.

Qualifications

• Proven experience in performance marketing or growth-focused roles.
• Strong hands-on experience with paid media and analytics.
• Understanding of brand fundamentals supporting performance.
• Analytical, results-driven mindset with attention to detail.

Responsibilities

• Own and execute the performance marketing strategy focused on lead generation.
• Plan and optimise paid media campaigns across various platforms.
• Monitor cost per lead and conversion rates.
• Oversee website performance and conversion optimisation.
• Track and report on marketing performance to guide decisions.
• Implement and refine SEO and local search strategies to grow organic demand.
• Ensure effective lead flow into CRM systems and strong collaboration with sales.
• Track, analyse, and report on marketing performance, using insights to guide decisions.
• Manage marketing budgets and agency or supplier relationships where applicable

Skills

Performance marketing

Digital marketing

Lead generation

Paid media management

Analytics

SEO

Communication

Job description

Who Are We

We are a growing business operating within the automotive sector, delivering high-volume, transaction-driven services. Our growth is driven by consistent inbound demand, strong digital performance, and a trusted market presence. Marketing plays a central role in both revenue generation and brand credibility.

Who Are We Looking For

We are looking for a Performance Marketing Manager who can lead measurable growth through data-driven marketing, while also maintaining and strengthening brand visibility. This role requires a hands‑on marketer who is comfortable being accountable for performance, but who also understands the importance of brand consistency and trust in driving long‑term results.

What Will You Do

• Own and execute the performance marketing strategy with a strong focus on lead generation and conversion
• Plan, manage, and optimise paid media campaigns across Google, Meta, and other relevant platforms
• Monitor and improve cost per lead, conversion rates, and return on marketing spend
• Work on brand positioning, messaging, and creative direction to ensure consistency across channels
• Oversee website performance, user journey, and conversion optimisation
• Implement and refine SEO and local search strategies to grow organic demand
• Ensure effective lead flow into CRM systems and strong collaboration with sales
• Track, analyse, and report on marketing performance, using insights to guide decisions
• Manage marketing budgets and agency or supplier relationships where applicable

What Do You Need

• Proven experience in performance marketing, digital marketing, or growth‑focused roles
• Strong hands‑on experience with paid media and analytics
• Understanding of brand fundamentals and how branding supports performance
• Experience managing full‑funnel marketing activity
• Analytical, results‑driven mindset with attention to detail
• Ability to balance short‑term performance goals with longer‑term brand impact
• Strong communication, organisational, and stakeholder management skills

This role offers the opportunity to own and shape a marketing function where performance, brand, and lead generation are closely connected and clearly measurable.