Digital Performance Lead

Ad Talent; Kempton Park; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

Ad Talent is seeking a Digital Performance Lead to shape and drive our digital strategy, overseeing paid media, SEO, analytics, and CRM initiatives. You will lead a growing team, build data dashboards, and collaborate with agencies to optimise campaigns and ROI.

You will report to the CMO and shape audience development, blending data insight with commercial decisions to maximise lifetime value across channels.

Qualifications

• Business/Commerce degree or equivalent.
• 7–10 years of digital performance experience in brand or agency.
• Strong GA4 and web analytics experience.
• Solid SEO implementation and measurement knowledge.
• Proven paid digital campaign management and optimisation experience.
• Experience with digital platforms, audience targeting and performance reporting.
• Strong analytical and commercial mindset.
• Agency management and negotiation skills.
• Excellent communication, collaboration and leadership skills.
• Genuine interest in AI, technology and the future of digital marketing.

Responsibilities

• Develop and drive the digital performance strategy across the business.
• Lead paid media, from planning and buying through to optimisation and ROI.
• Manage the website, SEO, GA4 and digital analytics.
• Build dashboards and reporting that turn data into actionable insights.
• Drive CRM, direct marketing and customer lifetime value initiatives.
• Develop digital audiences and improve campaign performance.
• Explore AI and emerging technologies to keep the digital ecosystem ahead.
• Build strong relationships with agencies and digital platforms.
• Lead and develop a growing team of digital specialists.

Skills

GA4

Web analytics

SEO

Paid media management

Audience targeting

Performance reporting

Agency management

Negotiation

Communication

Leadership

AI interest

Education

Business/Commerce degree

Tools

GA4

SEO tools

Advertising platforms

Job description

WHO ARE WE

A leading entertainment and hospitality group with a complex, multi-property digital ecosystem. We're looking for a digital performance expert to help drive growth through data, technology and smart digital marketing.

WHO ARE WE LOOKING FOR

A digitally savvy, commercially minded Digital Performance Lead who loves data, spotting opportunities and turning insights into measurable results. You'll report to the CMO and lead a growing digital performance team.

WHAT WILL YOU DO

Develop and drive the digital performance strategy across the business.

Lead paid media, from planning and buying through to optimisation and ROI.

Manage the website, SEO, GA4 and digital analytics.

Build dashboards and reporting that turn data into actionable insights.

Drive CRM, direct marketing and customer lifetime value initiatives.

Develop digital audiences and improve campaign performance.

Explore AI and emerging technologies to keep the digital ecosystem ahead.

Build strong relationships with agencies and digital platforms.

Lead and develop a growing team of digital specialists.

WHAT DO YOU NEED?

Business/Commerce degree.

7-10 years' digital performance experience in a brand or agency environment.

Strong GA4 and web analytics experience.

Solid SEO implementation and measurement knowledge.

Proven paid digital campaign management and optimisation experience.

Experience with digital platforms, audience targeting and performance reporting.

Strong analytical and commercial mindset.

Agency management and negotiation skills.

Excellent communication, collaboration and leadership skills.

A genuine interest in AI, technology and the future of digital marketing.