Digital Marketing Manager

Ad Talent Africa; Durban; Sur place; ZAR 600 000 - 900 000; Plein temps

Résumé du poste

Ad Talent Africa is seeking a commercially minded Digital Marketing Manager to lead our digital marketing efforts and drive online bookings, customer acquisition and revenue growth. Reporting to the Head of Marketing, you will own digital performance across paid media, e-commerce, site optimisation, and analytics, blending strategy with hands-on execution to improve conversions and ROAS.

You will collaborate with Marketing, Creative and Development teams to deliver campaigns that align with

Qualifications

• Five+ years in digital marketing, performance marketing or e-commerce with measurable results.
• Hands-on experience managing paid media campaigns across Google Ads and Meta Ads Manager; exposure to Bing and LinkedIn.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking and digital reporting.
• Experience managing e-commerce or online booking funnels, including conversion rate optimisation, A/B testing and promotions.
• Experience with email marketing, customer segmentation, remarketing and lifecycle campaigns.
• Understanding of SEO, SEM and digital customer acquisition strategies.
• Strong analytical skills and advanced Excel proficiency.
• Commercial mindset with ability to manage multiple priorities and stakeholders.

Responsabilités

• Digital Strategy & Performance: Develop and execute digital marketing strategies aligned with commercial goals, owning online revenue, customer acquisition, ROAS, CPA and other KPIs.
• Paid Media & Campaigns: Plan, manage and optimise campaigns across Google, Meta, Bing and LinkedIn with audience targeting and budget management.
• E-commerce & Conversion: Manage online journey, improve website performance and booking conversions, implement A/B testing and landing-page optimisations.
• Customer Acquisition & Retention: Develop lifecycle, email marketing and remarketing campaigns to drive engagement and increase customer lifetime value.
• SEO & Organic Growth: Improve organic visibility and align paid and organic search strategies.
• Analytics & Insights: Use GA4 and analytics tools to monitor performance and translate data into actionable recommendations.
• Collaboration: Partner with Marketing, Commercial Insights, Creative and Development teams to deliver effective campaigns.

Connaissances

Digital marketing

Performance marketing

E-commerce

Email marketing

SEO

Analytics

Excel

Commercial mindset

Conversion optimisation

Outils

GA4

Google Tag Manager

Google Ads

Meta Ads Manager

Bing Ads

LinkedIn Ads

Description du poste

Who are we:

We are a customer-focused business operating in a competitive, digitally driven market. With established digital platforms and a strong focus on innovation, customer experience and data-led decision-making, we are committed to growing our online business and delivering measurable commercial results.

Who are we looking for:

We are looking for a commercially minded, data-driven Digital Marketing Manager to lead our digital marketing efforts and drive online bookings, customer acquisition and revenue growth.

Reporting to the Head of Marketing, you will take ownership of digital performance across paid media, e-commerce, website optimisation, customer retention and analytics. You will combine strategic thinking with hands‑on execution, using data, creativity and customer insights to improve conversion, maximise return on investment and deliver against business objectives.

What will you do:

• Digital Strategy & Performance: Develop and execute digital marketing strategies aligned with commercial goals, taking ownership of online revenue, customer acquisition, ROAS, CPA and other key performance indicators.

• Paid Media & Campaigns: Plan, manage and optimise campaigns across Google, Meta, Bing and LinkedIn, including audience targeting, retargeting, creative testing and budget management.

• E-commerce & Conversion: Manage the online customer journey, identify opportunities to improve website performance and booking conversions, and implement A/B testing, landing page optimisation and digital promotions.

• Customer Acquisition & Retention: Develop customer lifecycle, email marketing and remarketing campaigns to drive engagement, recover abandoned bookings, encourage repeat business and increase customer lifetime value.

• SEO & Organic Growth: Improve organic visibility and work with content and website teams to align paid and organic search strategies.

• Analytics & Insights: Use GA4 and other analytics tools to monitor performance, identify trends and translate data into actionable recommendations.

• Collaboration: Partner with Marketing, Commercial Insights, Creative and Development teams to deliver effective campaigns, improve the customer experience and ensure consistent brand messaging.

What do you need

• At least five years’ experience in digital marketing, performance marketing or e-commerce, with a proven track record of driving measurable commercial results.

• Hands‑on experience managing paid media campaigns across Google Ads and Meta Ads Manager, with exposure to Bing and LinkedIn.

• Strong working knowledge of GA4, Google Tag Manager, conversion tracking and digital reporting.

• Experience managing e-commerce or online booking funnels, including conversion rate optimisation, A/B testing, landing pages and promotional campaigns.

• Experience with email marketing, customer segmentation, remarketing and lifecycle campaigns.

• A sound understanding of SEO, SEM and digital customer acquisition strategies.

• Strong analytical skills, advanced Excel proficiency and the ability to turn data into actionable insights.

• A commercial mindset, creative problem‑solving ability and confidence managing multiple priorities and stakeholders.