Performance Marketing Manager

Overseas; Johannesburg; Remote; ZAR 1,997,000 - 2,995,000; Full time

Benefits offered by this job

Paid Time Off

Holidays

Remote work (100% remote)

Job summary

Overseas is seeking a Performance Marketing Manager to own paid media across Amazon, Walmart, Meta, TikTok, Google, and other channels for a fast-growing CPG snack brand. The role emphasizes profitability and direct impact on revenue, with ownership of campaigns from strategy to optimization.

You will work remotely, require availability during US business hours, and collaborate with leadership to scale growth across marketplaces.

Qualifications

• 3+ years managing performance marketing for e-commerce or CPG brands.
• Deep hands-on Amazon PPC experience across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Strong analytical skills with advanced Excel and Google Sheets proficiency.

Responsibilities

• Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Launch and optimize Walmart Connect, Meta Ads, Google Ads, and TikTok campaigns.
• Drive ROAS and profitability through keyword research, bid optimization, and audience targeting.
• Build weekly dashboards and report channel performance with actionable recommendations.
• Collaborate with leadership, operations, and creative teams for launches.
• Support marketplace expansion and improve product listings and conversion rates.

Skills

Performance marketing

E-commerce

CPG

Data analysis

Tools

Amazon PPC

Walmart Connect

Meta Ads

Google Ads

TikTok Ads

DSP

Job description

We're looking for a Performance Marketing Manager to own and scale paid media across Amazon, Walmart, Meta, TikTok, Google, and additional marketplace and retail media channels for a fast-growing clean-label snack brand. You will manage campaigns end to end, optimize for profitability rather than vanity metrics, and work directly with leadership to drive efficient, scalable growth across every channel.

This is not a brand awareness role. We are looking for someone who understands performance marketing at a deep level — contribution margin, TACOS, marketplace algorithms, and how to profitably scale a consumable CPG brand across multiple channels simultaneously. If you are highly analytical, execution-focused, and take genuine ownership of campaign performance and business outcomes, this role is a strong fit.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• This role requires availability during US business hours
• Own the full paid media function for a growing CPG brand with real retail traction across major marketplaces and retail chains
• High-ownership performance marketing role with direct impact on revenue and profitability

What You'll Work On

Marketplace and Paid Media Management

• Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Manage Walmart Connect campaigns and improve Walmart.com performance
• Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
• Launch, test, and optimize TikTok Shop and TikTok Ads campaigns
• Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max
• Manage Reddit advertising campaigns and identify relevant community targeting opportunities
• Support Instacart Ads and other retail media initiatives
• Help drive growth and visibility on Faire and other marketplace channels

Performance Optimization

• Improve TACOS, ROAS, contribution margin, and overall campaign profitability
• Conduct keyword research, bid optimization, audience targeting, and campaign restructuring
• Continuously test creative, audiences, landing pages, and promotional strategies
• Identify scaling opportunities while maintaining efficiency targets
• Monitor inventory levels and adjust advertising spend accordingly
• Analyze customer acquisition costs, repeat purchase behavior, and LTV

Reporting and Analytics

• Build and maintain weekly performance dashboards across all channels
• Report on channel performance, trends, and growth opportunities with clear, actionable recommendations
• Analyze competitive activity and marketplace trends
• Interpret data quickly and make fast decisions based on performance signals

Cross-Functional Collaboration

• Work closely with leadership, operations, and creative teams
• Coordinate product launches and promotional campaigns across channels
• Help improve product listings and conversion rates
• Support marketplace expansion opportunities as the brand grows

What You Bring

• 3 or more years managing performance marketing for e-commerce or CPG brands
• Deep, hands-on Amazon PPC experience across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Experience managing Walmart Connect campaigns
• Experience managing Meta Ads across Facebook and Instagram
• Experience managing Google Ads and YouTube campaigns
• Experience scaling TikTok Shop or TikTok Ads
• Strong analytical skills with advanced Excel and Google Sheets proficiency
• Ability to interpret performance data and make fast, confident decisions
• Experience managing advertising budgets profitably with a clear understanding of contribution margin and efficiency targets
• Strong ownership mentality with the ability to execute quickly in a lean, entrepreneurial environment

Nice to Have

• Experience with Reddit Ads and community-driven marketing
• Experience with Instacart Ads or retail media networks
• Background in food, beverage, or snack brand marketing
• Experience working with Shopify brands
• Familiarity with tools such as Helium 10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
• Understanding of retail velocity and omnichannel strategy
• Experience with creative testing and landing page optimization

If you are a data-driven performance marketer who understands profitability and contribution margin, can manage campaigns across multiple channels simultaneously, and want to own paid media for a growing CPG brand with real commercial momentum, this role gives you the ownership and the direct impact to do your best work.