Remote Performance Marketing Manager – Profitability (CPG)

Overseas; Cape Town; Remoto; ZAR 1.331.000 - 1.997.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid Time Off

Holidays observance

100% remote setup

Descrizione del lavoro

Overseas is seeking a Performance Marketing Manager to own paid media across Amazon, Walmart, Meta, TikTok, Google, and other channels for a fast-growing CPG snack brand. You will manage campaigns end-to-end with a focus on profitability, not vanity metrics, and collaborate with leadership to drive scalable growth.

This fully remote role requires US business hours availability and deep expertise in TACOS, ROAS, and contribution margin. Strong analytical, execution-focused mindset essential.

Competenze

• 3+ years managing performance marketing for e-commerce or CPG brands.
• Deep hands-on Amazon PPC experience across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Experience managing Walmart Connect campaigns.
• Experience managing Meta Ads across Facebook and Instagram.
• Experience managing Google Ads and YouTube campaigns.
• Experience scaling TikTok Shop or TikTok Ads.

Mansioni

• Own and optimize paid media across multiple channels for profitability.
• Conduct keyword research, bid optimization, audience targeting, and campaign restructuring.
• Test creative, audiences, landing pages, and promotional strategies.
• Monitor inventory levels and adjust advertising spend accordingly.
• Build and maintain weekly performance dashboards across all channels.

Conoscenze

Performance marketing

Analytical skills

E-commerce

CPG

Ownership

Strumenti

Excel

Google Sheets

Helium 10

Data Dive

Pacvue

Perpetua

Quartile

Triple Whale

Descrizione del lavoro

Overseas is seeking a Performance Marketing Manager to own paid media across Amazon, Walmart, Meta, TikTok, Google, and other channels for a fast-growing CPG snack brand. You will manage campaigns end-to-end with a focus on profitability, not vanity metrics, and collaborate with leadership to drive scalable growth.

This fully remote role requires US business hours availability and deep expertise in TACOS, ROAS, and contribution margin. Strong analytical, execution-focused mindset essential.