Performance Marketing Lead (Remote)

Placements24; South Africa; Remote; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Remote work with flexible hours

Stock options and equity

Health insurance

Professional development budget

Annual company retreats

Job summary

Placements24 is seeking an experienced Performance Marketing Lead to own and optimize all paid acquisition channels for a fully remote team in South Africa. You will drive scalable growth, manage substantial ad budgets, and report on ROAS across Google Ads, Facebook Ads, LinkedIn, and more.

You will lead data-driven campaigns, collaborate with analytics, and continuously test and improve creatives and landing pages to maximize conversions. A strong background in CRO and attribution is essential.

Qualifications

• Bachelor's degree or higher in a quantitative/marketing field.
• 6+ years hands-on performance marketing experience.
• Proven track record scaling paid media with large budgets.
• Expertise across Google Ads, Facebook/Meta, LinkedIn.
• Strong data analytics and CRO/A/B testing experience.

Responsibilities

• Develop and execute data-driven paid marketing strategies across channels.
• Manage SEM, paid social, and display campaigns to hit ROAS targets.
• Allocate and optimize large advertising budgets for growth.
• Conduct A/B tests and campaign analysis for optimization.
• Collaborate with analytics to report performance against KPIs.
• Stay ahead of trends and best practices in performance marketing.
• Coordinate with creative teams to optimize ad assets and landing pages.
• Identify new channels for customer acquisition and test effectiveness.
• Provide strategic insights to senior leadership based on data.

Skills

Paid acquisition

Google Ads

Facebook Ads Manager

LinkedIn Ads

Analytics

A/B testing

CRO

LTV attribution

Budget management

Education

Bachelor's degree in Marketing, Economics, Statistics

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

SQL

Tableau

Job description

About the Role

Our client, a rapidly expanding tech startup, is searching for an experienced and results-driven Performance Marketing Lead to join their fully remote team. This critical role will oversee all paid acquisition channels, driving scalable growth and maximizing return on ad spend (ROAS) for the business. You will be responsible for developing and executing sophisticated paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and more, with a key focus on delivering measurable results and contributing to the overall revenue goals. This is a unique opportunity for a performance marketing expert to shape the future of our customer acquisition efforts and drive significant impact from anywhere in **South Africa**, while closely supporting our **Pretoria, Gauteng**-based initiatives.

Key Responsibilities

• Develop, implement, and manage data-driven performance marketing strategies across all paid digital channels.
• Oversee and optimize paid search (SEM), paid social, display advertising, and other performance-focused campaigns.
• Manage and allocate significant advertising budgets to achieve aggressive growth targets and ROAS goals.
• Conduct in-depth A/B testing and campaign analysis to continuously improve performance and identify new optimization opportunities.
• Work closely with analytics teams to track, measure, and report on campaign performance against key metrics.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing.
• Collaborate with creative and content teams to ensure ad creatives and landing pages are optimized for conversion.
• Identify and test new channels and platforms for customer acquisition.
• Provide strategic insights and recommendations to senior leadership based on performance data.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 6 years of hands‑on experience in performance marketing, with a strong focus on paid acquisition.
• Proven track record of successfully managing and scaling paid media campaigns with significant budgets.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, SQL, Tableau).
• Experience with conversion rate optimization (CRO) and A/B testing methodologies.
• Excellent understanding of marketing attribution models and LTV calculations.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
• Exceptional communication and presentation skills to articulate complex strategies and results.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Stock options and equity in a fast-growing startup.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and online courses.
• Opportunity to shape marketing strategy for a disruptive company.
• Collaborative and innovative remote team culture.
• Annual company retreats (virtual or in-person).