Performance Marketing Lead

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Stock options

Remote work policy

Health insurance

Home office stipend

Unlimited PTO

Professional development budget

Team events

Job summary

Placements24 is seeking a seasoned Performance Marketing Lead for a Cape Town fintech startup. You will design, implement, and scale data-driven campaigns across Google, Facebook, LinkedIn, and more, focusing on CPA, LTV, and ROI while collaborating with product and data teams.

You will mentor junior staff, manage budgets, run A/B tests, analyze performance, and optimize spend. This role offers a remote-friendly policy, stock options, and strong growth in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related field.
• 6+ years of hands-on performance marketing with paid acquisition focus.
• Proven success in scaling campaigns and achieving aggressive growth targets.
• Expertise in Google Ads, Facebook Ads Manager, and major ad platforms.
• Strong analytical and problem-solving skills; proficient in Excel and analytics tools.
• Experience with attribution models and analytics platforms (GA, Mixpanel).
• Excellent communication and interpersonal skills; able to work remotely.

Responsibilities

• Develop and implement performance marketing strategies focused on CPA, LTV, and ROI.
• Manage and scale paid campaigns across Google, Facebook, LinkedIn, and other channels.
• Conduct A/B tests on creatives, landing pages, and targeting to improve performance.
• Analyze campaign data, identify trends, and optimize spend for ROI.
• Collaborate with creative, product, and data teams on tracking and attribution.
• Forecast and manage the performance marketing budget; allocate resources efficiently.
• Mentor and guide junior team members in a fast-paced environment.
• Stay updated on industry trends and technologies in digital advertising.

Skills

Analytical thinking

Communication

Independent work

Budget stewardship

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Mixpanel

Excel

Job description

About the Role

Our client, a leading fintech startup headquartered in Cape Town, Western Cape, is looking for an exceptional Performance Marketing Lead to drive user acquisition and growth. This is a critical role where you will be responsible for developing, implementing, and scaling data-driven performance marketing campaigns across all digital channels. You will play a key role in shaping the company's growth trajectory by optimizing spend and identifying new avenues for customer acquisition. The ideal candidate thrives in a fast-paced, results-oriented environment and possesses a deep understanding of performance metrics, analytics, and optimization techniques. If you are passionate about measurable results and have a knack for driving profitable growth, this opportunity in Cape Town, Western Cape is for you.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies focused on CPA, LTV, and ROI.
• Manage and scale paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct rigorous A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
• Analyze campaign data, identify trends, and provide insights to optimize spend and maximize return on investment.
• Collaborate with the creative team to develop high-performing ad copy and visual assets.
• Work closely with the product and data teams to ensure seamless tracking, attribution, and conversion optimization.
• Manage and forecast the performance marketing budget, ensuring efficient allocation of resources.
• Stay updated on the latest trends and technologies in performance marketing and digital advertising.
• Mentor and guide junior members of the marketing team.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related field.
• Minimum of 6 years of hands-on experience in performance marketing, with a strong emphasis on paid acquisition channels.
• Demonstrated success in scaling acquisition campaigns and achieving aggressive growth targets.
• Expertise in Google Ads, Facebook Ads Manager, and other major ad platforms.
• Strong analytical and problem-solving skills, with advanced proficiency in Excel and data analysis tools.
• Experience with marketing attribution models and analytics platforms (e.g., Google Analytics, Mixpanel).
• Excellent communication and interpersonal skills.
• Ability to work independently and manage projects effectively in a remote setting.
• Experience in the fintech or SaaS industry is a significant plus for this role in Cape Town, Western Cape.

Benefits

• Competitive salary and performance-based bonuses.
• Stock options in a rapidly growing startup.
• Comprehensive medical, dental, and vision insurance.
• Generous remote work policy and home office stipend.
• Unlimited paid time off.
• Professional development budget for courses and conferences.
• Regular team-building events and offsites.

The opportunity to be part of a dynamic and innovative team shaping the future of finance.