Performance Marketing Analyst

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid work model

Analytics tools training

Richards Bay-based team

Career progression

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst to optimize paid campaigns across PPC, social, and display channels. The role blends office collaboration with remote flexibility in Richards Bay, focusing on data-driven decisions to maximize ROI and inform budget allocation and audience targeting.

The ideal candidate demonstrates strong experience with Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics, plus a proven track record in CRO and A/B testing.

Qualifications

• Proven experience as a Performance Marketing Analyst or similar analytical role.
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Proficiency in data analysis tools, including Google Analytics.
• Experience with A/B testing and CRO.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Track, measure, and analyze the performance of all paid marketing campaigns (PPC, social ads, display ads).
• Develop detailed reports on campaign performance, highlighting key insights, trends, and areas for optimization.
• Optimize campaign bids, budgets, targeting, and creative assets to improve conversion rates and reduce CPA.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to identify best practices.
• Monitor industry benchmarks and competitor activities to inform strategy.
• Collaborate with the marketing team to ensure cohesive campaign execution and alignment with business goals.

Skills

Paid advertising platforms

Data analysis

A/B testing

Google Analytics

Excel/Spreadsheet

Communication of insights

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Analyst to join their team, operating out of Richards Bay . This hybrid role offers a blend of office-based collaboration and remote work flexibility. You will be responsible for monitoring, analyzing, and optimizing all paid digital marketing campaigns across various channels to maximize return on investment. Your insights will guide campaign strategies, budget allocation, and audience targeting, ensuring our client achieves its performance marketing objectives. This role is critical in driving profitable growth and requires a sharp analytical mind with a passion for data-driven decision-making.

Key Responsibilities

• Track, measure, and analyze the performance of all paid marketing campaigns (PPC, social ads, display ads).
• Develop detailed reports on campaign performance, highlighting key insights, trends, and areas for optimization.
• Optimize campaign bids, budgets, targeting, and creative assets to improve conversion rates and reduce cost per acquisition (CPA).
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to identify best practices.
• Monitor industry benchmarks and competitor activities to inform strategy.
• Collaborate with the marketing team to ensure cohesive campaign execution and alignment with business goals.

Requirements

• Proven experience as a Performance Marketing Analyst or in a similar analytical role.
• Strong understanding of digital advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Proficiency in data analysis tools and techniques, including Google Analytics and spreadsheet software.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex data insights clearly and concisely to stakeholders.

Benefits

• Competitive salary with performance-based incentives.
• Hybrid work model supporting work-life integration.
• Access to advanced analytics tools and training.
• A collaborative team environment in Richards Bay .
• Opportunities for career advancement within the marketing department.