Marketing Analyst

Placements24; Klerksdorp; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Salary increments based on performance

Health & wellness benefits

On-site work in Klerksdorp

Professional development & analytics培训

Data-centric company culture

Job summary

Placements24 in Klerksdorp is seeking a Marketing Analyst to measure campaign performance, extract insights, and support data-driven decisions. The role blends data analysis with storytelling to optimize budgets and tactics.

You will build dashboards, lead A/B tests, and collaborate with marketing teams. Ideal candidates have a quantitative degree, 2+ years in marketing analytics, and proficiency in Excel, SQL, Tableau, Power BI, and Google Analytics.

Qualifications

• Bachelor's degree or higher in a quantitative field related to marketing analytics.
• 2+ years of experience in marketing analytics or similar data analysis roles.
• Proficiency with Excel, SQL and data visualization tools such as Tableau/Power BI.

Responsibilities

• Collect, analyze, and interpret marketing data from digital platforms, CRM, and market research.
• Develop and maintain dashboards and reports to track KPIs like website traffic, conversion rates, lead quality, and campaign ROI.
• Conduct A/B testing and experiments to evaluate marketing initiatives.
• Identify trends and insights to inform marketing strategy and budget allocation.
• Collaborate with marketing to understand analytical needs and provide timely recommendations.
• Stay current with industry best practices in marketing analytics and data visualization.

Skills

Excel

SQL

Tableau

Power BI

Google Analytics

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Tools

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented Marketing Analyst to join their team in Klerksdorp . This role is crucial for measuring the effectiveness of marketing campaigns, identifying key trends, and providing data-driven insights to optimize marketing strategies and budget allocation. You will work closely with the marketing department to interpret complex data sets, develop actionable reports, and contribute to informed decision-making. This is an excellent opportunity for a data enthusiast to play a vital role in the success of marketing operations within the North West province.

Key Responsibilities

• Collect, analyze, and interpret marketing data from various sources, including digital platforms, CRM, and market research.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) such as website traffic, conversion rates, lead quality, and campaign ROI.
• Conduct A/B testing and other experiments to evaluate the effectiveness of marketing initiatives.
• Identify trends, patterns, and insights within the data to inform marketing strategy and budget allocation.
• Collaborate with the marketing team to understand their analytical needs and provide timely, actionable recommendations.
• Stay current with industry best practices in marketing analytics and data visualization.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• 2+ years of experience in marketing analytics or a similar data analysis role.
• Proficiency with data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with web analytics platforms like Google Analytics.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication skills, with the ability to present complex data in a clear and concise manner.

Benefits

• Competitive annual salary with opportunities for salary increases based on performance.
• Comprehensive health and wellness benefits package.
• On-site work environment in Klerksdorp , fostering team collaboration.
• Opportunities for professional development and certifications in data analytics.
• A supportive and data-centric company culture.