E-commerce Performance Marketing Specialist

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 580,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health benefits

Paid time off

Hybrid work environment

Growth opportunities

Job summary

Placements24 in Vereeniging is seeking an analytical E-commerce Performance Marketing Specialist to optimize paid campaigns across Google Ads, Facebook Ads, and other channels. The role focuses on driving traffic, conversions and customer acquisition for the online store.

The ideal candidate will have 2+ years in performance marketing, strong analytical skills, and experience with A/B testing, CRO, and hybrid work collaboration.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics or related field.
• 2+ years in performance marketing, preferably in e-commerce.
• Experience managing PPC and paid social campaigns.
• Strong analytics with Google Analytics and reporting tools.
• Familiar with A/B testing and CRO.
• Excellent communication for a hybrid work environment.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
• Monitor campaign spending, performance metrics (e.g., CPA, ROAS, CTR), and provide regular reports with actionable insights.
• Collaborate with content and design teams to create compelling ad creatives and landing pages.
• Analyze website traffic and user behavior data to identify optimization opportunities for the e-commerce funnel.
• Stay current with industry best practices and emerging trends in performance marketing and digital advertising.

Skills

Performance marketing

Google Analytics

PPC

Paid social

A/B testing

CRO

Education

Bachelor's degree in Marketing/Statistics/Economics or related field

Tools

Google Ads

Facebook Ads

Ad platform reporting tools

Job description

About the Role

Our client is seeking a data-driven E-commerce Performance Marketing Specialist to join their dynamic team in Vereeniging . This role is focused on optimizing digital marketing campaigns to drive measurable results, including website traffic, conversions, and customer acquisition for their online store. You will work across various paid channels, analyzing performance and implementing strategies to maximize return on investment. This hybrid position combines the benefits of office-based collaboration with the flexibility of remote work, ensuring a balanced and productive environment. The ideal candidate is analytical, detail-oriented, and passionate about leveraging data to achieve e-commerce growth.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and efficiency.
• Monitor campaign spending, performance metrics (e.g., CPA, ROAS, CTR), and provide regular reports with actionable insights.
• Collaborate with content and design teams to create compelling ad creatives and landing pages.
• Analyze website traffic and user behavior data to identify optimization opportunities for the e-commerce funnel.
• Stay current with industry best practices and emerging trends in performance marketing and digital advertising.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• 2+ years of experience in performance marketing, particularly within an e-commerce setting.
• Proven experience managing paid search (PPC) and paid social media campaigns.
• Strong analytical skills with proficiency in Google Analytics and ad platform reporting tools.
• Familiarity with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent communication skills and ability to thrive in a hybrid work environment.

Benefits

• Competitive salary with potential for performance bonuses.
• Comprehensive health and wellness benefits.
• Paid time off and holidays.
• Opportunities for continuous learning and professional growth in digital marketing.
• A collaborative and results-oriented team culture.