Remote PPC Specialist - Data-Driven Paid Search

Placements24

Vereeniging

Hybrid

ZAR 420,000 - 540,000

Full time

2 days ago

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Benefits offered by this job

Bonuses

Remote work

Professional development

Health and wellness benefits

Flexible schedule

Job summary

Placements24 is seeking a highly analytical Paid Search (PPC) Specialist to join its marketing team in a fully remote role. You will plan, execute and optimize campaigns across Google Ads, Bing Ads, and other networks to drive targeted traffic and improve ROI.

You will conduct keyword research, segment audiences, manage bids, and craft ad copy with landing pages that boost CTR and conversions. A data-driven approach will guide daily performance reviews, budget allocations, and optimization

Qualifications

Proven experience in PPC with budget management.
Demonstrated success in optimizing paid search campaigns.
Proficiency with Google Ads, Bing Ads and other PPC platforms.
Strong knowledge of keyword research, bid management and ad copy best practices.
Experience with Google Analytics to track performance and conversions.
Excellent analytical skills for data-driven decisions.

Responsibilities

Plan, execute and manage paid search campaigns on Google Ads, Bing Ads, and other networks.
Research keywords, segment audiences, and manage bids to hit target CPA/ROAS.
Develop compelling ad copy and landing page recommendations to improve CTR and conversions.
Monitor performance daily and analyze data to identify trends and opportunities.
Allocate advertising budgets effectively across campaigns and platforms.
Stay updated on industry trends and new features to maintain competitiveness.