PPC Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 300,000 - 520,000; Full time

Job summary

Communicate Finance is seeking a PPC specialist to plan, execute and refine paid media campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok and more. You will manage campaigns end-to-end, conduct keyword research and audience analysis, optimise bidding and budgets, and provide clear insights to stakeholders.

The ideal candidate holds a Diploma or Degree in Digital Marketing or related field and has major platform certifications; GA4 proficiency is a plus.

Qualifications

• Diploma or Degree in Digital Marketing, Marketing, Commerce, Business, or a related field.
• Google Ads, Meta, LinkedIn, or other paid media certifications highly advantageous.
• Google Analytics certifications beneficial.

Skills

PPC Campaigns

Google Ads

Microsoft Advertising

Audience targeting

Budget management

GA4

Data analysis

Reporting

Education

Digital Marketing degree

Tools

Google Tag Manager

GA4

Analytics platforms

Job description

Skills & Experience:

• Planning, executing, and refining paid media campaigns across multiple digital channels


• Managing campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, YouTube, and Display Networks


• Conducting keyword research and audience analysis to improve targeting effectiveness


• Developing bidding strategies and budget allocation plans to maximise return on investment


• Monitoring key metrics and identifying ways to enhance campaign performance


• Managing Search, Display, Shopping, Performance Max, Remarketing, and other paid media campaigns


• Implementing conversion tracking and ensuring accurate campaign measurement


• Analysing advertising data to uncover trends, opportunities, and areas for improvement


• Creating performance reports and presenting actionable insights to stakeholders


• Collaborating with Digital Marketing, Content, CRM, eCommerce, and Creative teams to achieve campaign objectives


• Excellent reporting skills with the ability to translate campaign data into clear recommendations for stakeholders


• Experience working with eCommerce, lead generation, or B2B PPC campaigns is advantageous


• Pay-Per-Click (PPC) campaign management and optimisation


• Google Ads and Microsoft Advertising platforms


• Audience targeting, campaign structure development, and budget management


• Conversion tracking, Google Tag Manager, and Google Analytics 4 (GA4)


• Performance analysis using metrics such as CTR, CPC, CPA, ROAS, ROI, Quality Score, and Conversion Rate


• Testing and optimisation methodologies that improve campaign efficiency


• Data-driven decision-making and strategic campaign planning


• eCommerce, lead generation, or B2B paid advertising environments

Qualification:

• Diploma or Degree in Digital Marketing, Marketing, Commerce, Business, or a related field


• Google Ads, Meta, LinkedIn, or other paid media certifications highly advantageous


• Google Analytics certifications beneficial