Paid Media Specialist

Hire Resolve; Durban; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary based on experience

Career growth opportunities

Job summary

A digital marketing agency in KwaZulu-Natal is seeking a highly motivated Paid Media Specialist to enhance their paid media campaigns on platforms like Meta and Google. The ideal candidate will have 2-3 years of experience in social and web advertising, alongside a Bachelor’s degree in Marketing. Responsibilities include optimizing campaigns, conducting audience research, and collaborating with creative teams. Competitive salary based on experience offered. Apply by emailing your CV.

Qualifications

• 2-3 years of experience in paid social and web advertising (Meta and Google Ads).
• Strong knowledge of digital metrics like CPC, CPM, CTR, CPA, ROAS.
• Familiarity with DV360 basics and LinkedIn Campaign Manager.
• Proficient in Excel or Google Sheets for data analysis.
• Excellent communication and organizational skills with attention to detail.

Responsibilities

• Assist in developing and executing paid campaigns across digital platforms.
• Monitor, analyze, and optimize campaigns to meet KPIs like reach and engagement.
• Track and report on campaign metrics weekly and monthly.
• Create and manage ad copy, visuals, video assets, and A/B tests to improve performance.
• Set up and maintain tracking: GA4, GTM, Meta Pixel, conversion tracking.
• Implement UTMs for cross-channel attribution.
• Track and report campaign metrics weekly and monthly using Excel, Sheets, Dashthis or Data Studio.
• Collaborate with creative/content teams for consistent messaging.
• Assist in budget allocation and invoicing.
• Onboard new paid-ads clients: define objectives, configure accounts, align tracking.
• Stay updated on social, Google, and AI ad tools and trends.

Skills

Communication

Organizational skills

Attention to detail

Data analysis

Data analysis

Education

Bachelor’s degree in Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Excel

Google Sheets

Job description

A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.

Responsibilities

• Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.

• Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.

• Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.

• Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.

• Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion/event tracking.

• Implement UTM standards for accurate cross-channel attribution.

• Track and report on campaign metrics weekly and monthly using Excel, Google Sheets, Dashthis, or Data Studio.

• Collaborate with creative and content teams for consistent ad messaging.

• Assist in budget allocation and timely invoicing.

• Onboard new paid-ads clients: define objectives, configure accounts, and align tracking.

• Stay updated on the latest social, Google, and AI ad tools and trends to implement cutting-edge strategies.

Minimum Requirements

• Experience: 2-3 years in paid social and web advertising (Meta and Google Ads).

• Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

• Technical Expertise: Strong knowledge of:

  • Meta Ads Manager
  • Google Ads (Search, Display, YouTube)
  • Google Analytics and Tag Manager
  • Familiarity with key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).

• Core Skills: Excellent communication, organizational skills, and attention to detail. Ability to manage multiple campaigns in a fast-paced environment.

• A Plus: Basic SEO understanding and familiarity with other channels (DV360 basics, LinkedIn Campaign Manager).

• Data Proficiency: Proficient in Excel or Google Sheets for data analysis.

Benefits

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IFyou meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [e-mail]