Paid Media Specialist

Boardroom Appointments; Cape Town; On-site; ZAR 450,000 - 650,000; Full time

Job summary

Boardroom Appointments in Cape Town seeks a results-driven digital marketer to lead paid media campaigns across multiple channels. You will optimize ad delivery using data analytics and collaborate with creative, strategy, and tech teams to implement integrated campaigns.

The role requires a degree or diploma in Marketing or related fields and 3+ years of paid media experience, with a track record of scaling campaigns and driving performance in a retail-oriented environment.

Qualifications

• Degree or Diploma in Marketing, Advertising, Media or related field (essential).
• 3+ years experience in paid media advertising or digital campaign management (essential).
• Proven track record delivering large campaigns across digital touchpoints, using analytics to scale success (essential).
• Skilled with paid advertising tools (AdWords/Google Ads, DV360, Meta, TikTok; tracking/verification tools) (essential).
• Broad knowledge of media/marketing ecosystem (essential).
• Knowledge of marketing principles including customer journey management and content development (essential).
• Strong commercial acumen and understanding of media in retail (essential).
• Proficiency in MS Office (essential).
• Experience with marketing automation tools like Braze, Salesforce, Insider (advantageous).

Responsibilities

• Manage data, technology, and strategy to maximise ad delivery efficiency and effectiveness.
• Collaborate with creative, strategy, technology teams, and vendors to implement integrated ad campaigns.
• Build strong relationships with internal and external stakeholders for campaign plans delivery.
• Evaluate campaign strategies, provide recommendations, and optimize performance and conversions.
• Provide analysis and reporting for stakeholders, including post-campaign insights.
• Ensure invoices are accurate and budgets are executed within parameters.
• Keep brand updated with changes in digital marketing and advise on new channels/approaches.
• Conduct research and use insights to optimise future campaigns.
• Monitor local and international digital media properties for best practices and provide technical/media assistance when needed.

Skills

Degree/ Diploma in Marketing

Paid media experience

Campaign analytics

Advertising tools

Marketing ecosystem knowledge

Customer journey & content development

Commercial acumen

MS Office proficiency

Marketing automation (advantageous)

Education

Degree or Diploma in Marketing/Advertising/Media

Tools

Google Ads

DV360

Meta

TikTok

Tracking/verification tools

Job description

• Degree or Diploma in Marketing,Advertising,Media or related (essential).
• +3 years experience in paid media advertising or a digital campaign management role in an ad ops environment (essential)
• A proven track record of delivering multiple and large campaigns across digital touchpoints and channels,using analytics to inform and scale successful marketing campaigns (essential).
• Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) (essential).
• Broad knowledge of the media and marketing ecosystem - (essential).
• Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience (essential).
• Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
• Strongproficiencyin MS Office (essential).
• Experience using marketing automation tools like Braze, Salesforce, Insider etc (advantageous)

Responsibilities:

• Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.
• Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
• Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.
• Ensure invoices are accurate and campaign budgets are executed within required parameters.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
• Conduct research and utilise insights to optimise and grow future campaigns.
• Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.