Paid Media Manager — B2B Growth & ROAS (Remote)

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager who will own paid media for a portfolio of B2B and growing-brand clients. You will set targeting, budget calls, roadmaps and the narrative when clients ask why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives and ensure accurate conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Campaign management

ROAS optimization

Tools

GA4

Tag Manager

Facebook Pixel

LinkedIn Insight Tag

Job description

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager who will own paid media for a portfolio of B2B and growing-brand clients. You will set targeting, budget calls, roadmaps and the narrative when clients ask why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives and ensure accurate conversion tracking.