Growth-Driven Digital Marketing Specialist (E-commerce)

Placements24; Stellenbosch; On-site; ZAR 240,000 - 380,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical benefits

Retirement benefits

Learning & development

Collaborative team in Paarl

Job summary

Placements24 in Paarl seeks a Digital Marketing Specialist to drive online performance for an ecommerce brand. Lead campaigns across SEO, SEM, social media, and email to boost traffic and conversions.

You should have 2–3 years in digital marketing, strong analytics, and experience with Google Analytics, Google Ads, and content creation. Join a collaborative team focused on growth and customer engagement.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–3 years of digital marketing experience in e-commerce.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, and email campaigns (as described in the role).
• Manage paid advertising campaigns on Google Ads, social media, and other relevant channels.
• Conduct keyword research, content optimization, and link-building to improve SEO rankings.
• Create engaging content for social media posts, email newsletters, and website updates.
• Analyze marketing campaign performance data, generate reports, and provide actionable insights for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Skills

SEO

SEM

Social media ads

Email marketing

Google Analytics

Content creation

Data-driven marketing

Analytical skills

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Job description

Placements24 in Paarl seeks a Digital Marketing Specialist to drive online performance for an ecommerce brand. Lead campaigns across SEO, SEM, social media, and email to boost traffic and conversions.

You should have 2–3 years in digital marketing, strong analytics, and experience with Google Analytics, Google Ads, and content creation. Join a collaborative team focused on growth and customer engagement.