On-Site Media Planner & Buyer — SA Market Expert

Placements24; Klerksdorp; On-site; ZAR 500,000 - 650,000; Full time

Benefits offered by this job

Health and retirement benefits

Dynamic office in Klerksdorp

Team building events

Job summary

Placements24 is seeking a meticulous Media Planning and Buying Specialist for our Klerksdorp, North West office. You will design and execute media plans across traditional and digital channels, target audiences, negotiate rates, and ensure campaigns run on time and within budget.

The ideal candidate has a minimum of 4 years of hands-on experience in media planning and buying, strong analytical skills, and a proven ability to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration or related field.
• Minimum of 4 years of media planning and buying experience.
• Proficiency with media planning software and audience analysis tools.
• Strong negotiation skills and vendor management experience.
• Excellent analytical and quantitative abilities.
• Solid understanding of both traditional and digital media landscapes.

Responsibilities

• Develop media plans based on campaign objectives, target audience analysis, and market insights.
• Identify and evaluate various media channels, including print, broadcast, digital, and social media.
• Negotiate rates and secure advertising space and time with media vendors to achieve the best possible value.
• Execute media buys, ensuring accurate placement and timely delivery of advertisements.
• Monitor campaign performance, track key metrics, and analyze results to optimize ongoing buys.
• Manage media budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Collaborate with the creative and PR teams to ensure media plans align with campaign messaging and objectives.
• Stay current with media industry trends, new technologies, and emerging platforms.
• Maintain strong relationships with media representatives and vendors.
• Prepare comprehensive reports on media plan performance and post-campaign analysis.

Skills

Negotiation

Analytical thinking

Project management

Team collaboration

Attention to detail

Education

Bachelor's degree in Marketing/Advertising/Business Administration

Tools

Media planning software

Audience analysis databases

Media research databases

Job description

Placements24 is seeking a meticulous Media Planning and Buying Specialist for our Klerksdorp, North West office. You will design and execute media plans across traditional and digital channels, target audiences, negotiate rates, and ensure campaigns run on time and within budget.

The ideal candidate has a minimum of 4 years of hands-on experience in media planning and buying, strong analytical skills, and a proven ability to optimize campaigns.