Data-Driven Media Strategist for Integrated Campaigns

Placements24; Centurion; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Office in Centurion

Medical and retirement benefits

Team-building activities and socials

Job summary

Placements24 in Centurion, Gauteng is seeking a data-driven Media Strategist to lead integrated media planning for a diverse client portfolio. You will identify audiences, select channels, and allocate budgets to maximize reach and engagement.

The role requires 4+ years in media planning and buying, proficiency with Nielsen/AdDynamix/GA, strong analytical skills, and excellent communication to present performance insights.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• Minimum of 4 years in media planning and buying, agency experience preferred.
• Strong understanding of the South African media landscape and consumer behaviour.
• Proficiency with media planning and research tools (Nielsen, AdDynamix, GA).
• Excellent analytical and quantitative skills with the ability to translate insights.
• Proven negotiation and vendor management skills.
• Strong project management and organizational abilities with attention to detail.
• Effective communication and presentation skills; collaborative mindset.

Responsibilities

• Develop integrated media strategies across digital, print, broadcast, and social channels.
• Conduct audience research and market analysis to identify demographics and insights.
• Select media vehicles and platforms based on goals, audience, and budget.
• Negotiate and purchase media space and time with competitive pricing.
• Manage media budgets, track expenditures, and ensure cost-effectiveness.
• Monitor plan performance, analyze reach, frequency, ROI, and report results.
• Collaborate with creative, account management, and client teams on execution.
• Stay current with media trends, technologies, and best practices.
• Optimize plans based on ongoing data and market changes.
• Present media strategies and performance insights to clients and internal stakeholders.

Skills

Media planning

Budget management

Analytics

Negotiation

Vendor management

Project management

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

AdDynamix

Google Analytics

Job description

Placements24 in Centurion, Gauteng is seeking a data-driven Media Strategist to lead integrated media planning for a diverse client portfolio. You will identify audiences, select channels, and allocate budgets to maximize reach and engagement.

The role requires 4+ years in media planning and buying, proficiency with Nielsen/AdDynamix/GA, strong analytical skills, and excellent communication to present performance insights.