Senior Media Strategist: Data-Driven Campaign Architect

Placements24; Klerksdorp; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance bonus

Medical insurance

Pension fund contribution

Professional development

Job summary

Placements24 in Klerksdorp, North West, seeks a Senior Media Strategist to spearhead media planning and buying initiatives. Lead campaigns across traditional and digital channels, optimize spend, and deliver measurable results for a diverse client base.

The ideal candidate has 6+ years in media planning, strong analytical and negotiation skills, and a strategic mindset to identify opportunities in the North West market and beyond.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 6 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing and executing media strategies across traditional and digital channels.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent negotiation and communication skills.

Responsibilities

• Develop and present comprehensive media strategies and plans for clients.
• Identify target audiences and determine the most effective media channels to reach them.
• Conduct in-depth market research and competitive analysis to inform media planning.
• Negotiate and purchase media space and time across various platforms, ensuring optimal value.
• Monitor campaign performance, analyze data, and provide strategic recommendations for optimization.
• Manage client media budgets effectively, ensuring efficient allocation of resources.
• Stay abreast of the latest media trends, technologies, and industry best practices.
• Collaborate with creative teams, account managers, and clients to ensure integrated campaign execution.
• Build and maintain strong relationships with media vendors and partners.
• Evaluate the effectiveness of media placements and provide post-campaign analysis.

Skills

Media strategy

Data analysis

Negotiation

Leadership

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Comscore

Nielsen

Ad servers

Job description

Placements24 in Klerksdorp, North West, seeks a Senior Media Strategist to spearhead media planning and buying initiatives. Lead campaigns across traditional and digital channels, optimize spend, and deliver measurable results for a diverse client base.

The ideal candidate has 6+ years in media planning, strong analytical and negotiation skills, and a strategic mindset to identify opportunities in the North West market and beyond.