Media Planner & Buyer: Data-Driven Campaign Strategist

Ad Talent; Johannesburg; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Ad Talent is seeking an experienced Media Planner & Buyer to manage campaigns across TV, radio, print, OOH and digital. The role requires strong commercial sense, analytical skills and the ability to handle the full cycle from planning through to reporting.

You will work with clients to develop integrated media plans, identify audiences and optimise campaigns based on performance data. Johannesburg-based position with opportunities for growth.

Qualifications

• 3–5 years of experience in a media planning and buying environment.
• Experience across traditional and digital media.
• Strong numerical and analytical ability.
• Excellent attention to detail and time management.

Responsibilities

• Develop integrated media plans aligned to client objectives.
• Interpret client briefs and translate them into effective media recommendations.
• Identify target audiences using research and audience insights.
• Determine the optimal media mix across traditional and digital channels.
• Prepare annual, quarterly and campaign-specific media plans.
• Present media recommendations to clients and internal teams.
• Conduct audience, consumer and competitor research.
• Analyse media consumption trends and market developments.
• Use industry research and planning tools to support recommendations.
• Monitor campaign performance and recommend optimisations.
• Allocate and manage media budgets effectively.
• Build strong relationships with media partners.

Skills

Media planning

Media buying

Budget management

Negotiation

Analytical skills

Excel

PowerPoint

Audience insights

Communication

Education

Degree or Diploma in Marketing/Advertising/Media Studies/Communications

Tools

DV360

Google Ads

Meta Ads

Job description

Ad Talent is seeking an experienced Media Planner & Buyer to manage campaigns across TV, radio, print, OOH and digital. The role requires strong commercial sense, analytical skills and the ability to handle the full cycle from planning through to reporting.

You will work with clients to develop integrated media plans, identify audiences and optimise campaigns based on performance data. Johannesburg-based position with opportunities for growth.