Senior Media Strategist — Data-Driven Campaigns (Hybrid)

Placements24; Noord-Kaap; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance bonuses

Paid time off

Hybrid work model

Job summary

Placements24 in Kimberley (Northern Cape) is seeking a highly analytical and creative Media Strategist to lead the development and execution of media campaigns across traditional and digital channels, aligned with client objectives and budgets.

The role requires in-depth market research, audience targeting, channel selection, and ongoing optimization based on data-driven insights. This hybrid role offers the chance to influence media planning for diverse clients in the Northern Cape.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum 5 years of experience in media planning and strategy, preferably within an agency environment.
• Proven track record of developing and executing media campaigns for diverse clients.
• Strong analytical skills and ability to translate insights into actionable strategies.
• Experience with media planning software and tools (e.g., Comscore, Nielsen, Google Analytics).
• Excellent negotiation and vendor management skills.
• Solid understanding of traditional and digital media channels and their strengths.
• Exceptional communication, presentation, and interpersonal skills.

Responsibilities

• Develop comprehensive media strategies aligned with client goals, audience, and budget constraints.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Plan and allocate media budgets across digital, print, broadcast, and social channels.
• Identify and evaluate potential media partners and negotiate placements.
• Oversee execution of media plans with timely implementation.
• Monitor campaign performance using analytics and optimize based on insights.
• Provide regular reports to clients and internal teams on performance and recommendations.
• Collaborate with creative, PR, and account teams for integrated messaging.
• Stay updated on latest media trends and technologies.
• Advise clients on strategic media choices to enhance brand visibility.

Skills

Media planning

Data analysis

Campaign optimization

Budget management

Negotiation

Stakeholder management

Digital & traditional media

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Comscore

Nielsen

Google Analytics

Job description

Placements24 in Kimberley (Northern Cape) is seeking a highly analytical and creative Media Strategist to lead the development and execution of media campaigns across traditional and digital channels, aligned with client objectives and budgets.

The role requires in-depth market research, audience targeting, channel selection, and ongoing optimization based on data-driven insights. This hybrid role offers the chance to influence media planning for diverse clients in the Northern Cape.