Senior Media Strategist — Hybrid, Upington, Data-Driven

Placements24; Upington; Hybrid; ZAR 900,000 - 1,200,000; Full time

Job summary

Placements24 is seeking a Senior Media Strategist for a renowned consulting firm in Upington, Northern Cape. This hybrid role combines strategic thinking with hands-on media planning across digital, traditional, and emerging platforms, aimed at maximizing client visibility and campaign impact.

You will lead audience analysis, negotiate media buys, track performance, and collaborate with PR and creative teams to deliver integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Statistics, Economics, or related field.
• 5+ years of experience in media planning, media strategy, or a related role.
• Proven track record of developing and executing successful media campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in media planning software, as well as analytics platforms (e.g., Google Analytics).
• Excellent understanding of the South African media landscape, including digital, print, broadcast, and OOH.
• Strong negotiation and vendor management skills.
• Excellent presentation and communication abilities.
• Ability to work effectively in a hybrid work environment.
• Detail-oriented and highly organized.

Responsibilities

• Develop and implement comprehensive media strategies aligned with client communication goals.
• Conduct thorough audience research and media consumption analysis.
• Plan, negotiate, and execute media buys across digital, traditional, and emerging platforms.
• Monitor campaign performance, analyze key metrics, and generate detailed reports.
• Identify opportunities for optimizing media spend and improving campaign effectiveness.
• Collaborate with PR and creative teams to ensure integrated campaign execution.
• Stay abreast of the latest media trends, technologies, and best practices.
• Build and maintain strong relationships with media vendors and partners.
• Provide strategic counsel to clients on media planning and investment.
• Present media strategies and results to clients and internal stakeholders.

Skills

Analytical skills

Presentation skills

Communication

Media planning

Vendor management

Google Analytics

Education

Bachelor's degree in Marketing/Communications/Statistics/Economics

Tools

Google Analytics

Media planning software

Job description

Placements24 is seeking a Senior Media Strategist for a renowned consulting firm in Upington, Northern Cape. This hybrid role combines strategic thinking with hands-on media planning across digital, traditional, and emerging platforms, aimed at maximizing client visibility and campaign impact.

You will lead audience analysis, negotiate media buys, track performance, and collaborate with PR and creative teams to deliver integrated campaigns.