Media Planning and Buying Specialist

Placements24; Klerksdorp; On-site; ZAR 500,000 - 650,000; Full time

Benefits offered by this job

Health and retirement benefits

Dynamic office in Klerksdorp

Team building events

Job summary

Placements24 is seeking a meticulous Media Planning and Buying Specialist for our Klerksdorp, North West office. You will design and execute media plans across traditional and digital channels, target audiences, negotiate rates, and ensure campaigns run on time and within budget.

The ideal candidate has a minimum of 4 years of hands-on experience in media planning and buying, strong analytical skills, and a proven ability to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration or related field.
• Minimum of 4 years of media planning and buying experience.
• Proficiency with media planning software and audience analysis tools.
• Strong negotiation skills and vendor management experience.
• Excellent analytical and quantitative abilities.
• Solid understanding of both traditional and digital media landscapes.

Responsibilities

• Develop media plans based on campaign objectives, target audience analysis, and market insights.
• Identify and evaluate various media channels, including print, broadcast, digital, and social media.
• Negotiate rates and secure advertising space and time with media vendors to achieve the best possible value.
• Execute media buys, ensuring accurate placement and timely delivery of advertisements.
• Monitor campaign performance, track key metrics, and analyze results to optimize ongoing buys.
• Manage media budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Collaborate with the creative and PR teams to ensure media plans align with campaign messaging and objectives.
• Stay current with media industry trends, new technologies, and emerging platforms.
• Maintain strong relationships with media representatives and vendors.
• Prepare comprehensive reports on media plan performance and post-campaign analysis.

Skills

Negotiation

Analytical thinking

Project management

Team collaboration

Attention to detail

Education

Bachelor's degree in Marketing/Advertising/Business Administration

Tools

Media planning software

Audience analysis databases

Media research databases

Job description

About the Role

Our client, a prominent entity within the media landscape, is seeking a meticulous and experienced Media Planning and Buying Specialist for their office in Klerksdorp, North West . This is an on-site role dedicated to developing and executing effective media plans across both traditional and digital channels. The Specialist will be responsible for identifying target audiences, selecting the most appropriate media vehicles, negotiating rates, and ensuring optimal campaign performance. You will play a crucial role in maximizing our client's reach and impact within budget constraints. The ideal candidate will possess strong analytical skills, a deep understanding of media markets, and proven negotiation abilities. A passion for the media industry and a commitment to achieving measurable results are essential for success in this position.

Key Responsibilities

• Develop strategic media plans based on campaign objectives, target audience analysis, and market insights.
• Identify and evaluate various media channels, including print, broadcast, digital, and social media.
• Negotiate rates and secure advertising space and time with media vendors to achieve the best possible value.
• Execute media buys, ensuring accurate placement and timely delivery of advertisements.
• Monitor campaign performance, track key metrics, and analyze results to optimize ongoing buys.
• Manage media budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Collaborate with the creative and PR teams to ensure media plans align with campaign messaging and objectives.
• Stay current with media industry trends, new technologies, and emerging platforms.
• Maintain strong relationships with media representatives and vendors.
• Prepare comprehensive reports on media plan performance and post-campaign analysis.

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Minimum of 4 years of experience in media planning and buying, with a strong focus on execution.
• Proven ability to develop and implement successful media strategies.
• Proficiency in media planning software and tools, including audience analysis and media research databases.
• Strong negotiation skills and experience in managing vendor relationships.
• Excellent analytical and quantitative skills, with the ability to interpret data and draw insights.
• Solid understanding of both traditional and digital media landscapes.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work effectively in an office environment and collaborate with cross-functional teams.
• Knowledge of the media market in South Africa .

Benefits

• Competitive annual salary.
• Opportunity to work in a dynamic office environment in Klerksdorp .
• Be part of impactful advertising and media campaigns.
• Professional growth and development opportunities within the organization.
• Comprehensive health and retirement benefits.
• Regular team-building activities and company events.