Meta Media Buyer - SaaS

Whistle; Cape Town; On-site; ZAR 540,000 - 860,000; Full time

Job summary

Whistle is seeking a results-driven Meta Media Buyer to lead, manage, and optimize paid campaigns on Meta platforms (Facebook & Instagram). You will own campaign architecture, creative strategy, and performance optimization to drive high-quality US lead generation while maintaining scalable CPL targets.

You will design hooks and visuals using Canva and CapCut, run A/B tests, monitor key metrics, and report insights to improve campaigns.

Qualifications

• 3–5 years hands-on experience setting up, managing and scaling ad spend on Meta Ads Manager.
• Strong background running lead generation campaigns for US-based service businesses.

Responsibilities

• Build, manage, and scale lead generation campaigns within Meta Ads Manager with proper structure and tracking.
• Develop hooks, copy, and visuals using Canva and CapCut.
• Continuously monitor and optimize ad sets, budgets, bids, and audiences to meet CPA/CPL benchmarks.
• Design and execute A/B tests to reduce costs and fatigue.
• Track CPL, CPA, CTR, ROAS, and provide actionable performance updates.

Skills

Campaign setup

Performance optimization

AB testing

Data analysis

Audience targeting

Tools

Canva

CapCut

Job description

About the Role:

We are seeking a results-driven Meta Media Buyer to lead, manage, and optimize our clients paid advertising campaigns across Meta platforms (Facebook & Instagram). In this role, you will sit at the intersection of media buying strategy, campaign performance analysis, and end-to-end creative production. You will be directly responsible for driving high-quality lead generation campaigns for US service businesses, systematically testing ad creative, and maintaining scalable cost-per-lead targets.

What You'll be Doing:

• Campaign Architecture & Setup: Build, manage, and scale lead generation ad campaigns within Meta Ads Manager, ensuring optimal structure, tracking setup, and audience targeting.
• Creative Strategy & Content Creation: Develop campaign hooks, copy, and visual creative using design and video editing tools such as Canva and CapCut.
• Performance Optimization: Continuously monitor and optimize active ad sets, budget allocation, bid strategies, and audience targeting to achieve client CPA and CPL benchmarks.
• A/B Testing & Analysis: Design and execute continuous creative testing roadmaps (hooks, formats, visuals, CTAs) to prevent creative fatigue and lower acquisition costs.
• Data Monitoring & Reporting: Track key performance indicators (CPL, CPA, CTR, ROAS, Thumb-stop Rate) and deliver actionable performance updates and optimization insights.

What We're Looking For:

• Experience: 3 to 5 years of proven hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager.
• Lead Generation Expertise: Strong background running successful lead generation campaigns specifically tailored for service-based businesses in the US market.
• Creative Tools & Production: Proficiency in designing and editing ad creative using tools like Canva and CapCut.
• Analytical Mindset: Ability to interpret campaign metrics, troubleshoot underperforming ad sets, and translate data into tactical creative and campaign adjustments.

You are welcome to have a look at our website for more information about Whistle: https://www.whistle.ltd/