Meta Ads & GoHighLevel Expert

Outsourcing To South Africa PTY; South Africa; Remote; ZAR 279,000 - 335,000; Full time

Benefits offered by this job

Remote work

International client base

Job summary

Outsourcing To South Africa PTY is seeking a seasoned Meta Ads & GoHighLevel Expert to drive growth for clients. You will plan, launch and optimise Meta campaigns, build funnels in GoHighLevel, and implement SEO-driven lead generation strategies.

The role emphasizes data-driven decisions, cross-team collaboration, and continuous optimization for CPL and conversions. Must handle 10k+ monthly Meta spend and operate with strong English communication.

Qualifications

• Proven experience managing Meta ad campaigns with 10k+ monthly spend.
• Expert-level GoHighLevel experience is required.
• Strong SEO experience for organic lead generation.
• Clear understanding of lead generation, funnels, conversion tracking and optimization.

Responsibilities

• Plan, launch, manage and optimise Meta ads across Facebook and Instagram.
• Manage and optimise 10,000+ ZAR per month in Meta ad spend with a focus on ROI.
• Build, manage and optimise funnels and workflows in GoHighLevel (GHL).
• Set up lead capture, nurturing, automations, pipelines and campaign workflows in GHL.
• Monitor campaign performance and make data-driven decisions to improve CPL and conversions.
• Conduct keyword research and implement SEO strategies to improve organic visibility and leads.
• Collaborate with marketing and creative teams to align campaigns with client objectives.
• Analyse performance data and provide recommendations for ongoing optimization.
• Troubleshoot campaign, funnel, tracking and automation issues.
• Stay updated on Meta, GoHighLevel, SEO and wider digital advertising trends.

Skills

Meta Ads

Facebook & Instagram Ads

Lead generation

Campaign optimisation

Analytics

English communication

Strategic thinking

Time management

Tools

GoHighLevel

Job description

Join a fast-growing start-up marketing agency and play a key role in driving measurable growth for our clients.

We’re looking for a highly experienced Meta Ads & GoHighLevel Expert who knows how to build, manage, optimise and scale paid advertising campaigns — and who can confidently work across the wider digital marketing ecosystem.

This is a hands-on role for someone who understands that successful marketing isn’t just about launching ads. You’ll be responsible for helping build the systems, campaigns and strategies that turn traffic into qualified leads and measurable business results.

What You’ll Be Doing

Plan, launch, manage and optimise Meta advertising campaigns across Facebook and Instagram.

Manage and optimise R10,000+ per month in Meta ad spend, with a strong understanding of performance metrics and ROI.

Build, manage and optimise funnels and workflows within GoHighLevel (GHL).

Set up and manage lead capture, nurturing, automations, pipelines and campaign workflows in GHL.

Monitor campaign performance and make data-driven decisions to improve CPL, conversion rates and overall campaign performance.

Conduct keyword research and implement SEO strategies to improve organic visibility and lead generation.

Work closely with marketing and creative teams to develop campaigns that align with client objectives.

Analyse campaign data, identify opportunities and provide recommendations for ongoing optimisation.

Troubleshoot campaign, funnel, tracking and automation issues.

Stay up to date with changes across Meta, GoHighLevel, SEO and the wider digital advertising landscape.

MUST-HAVES

We are looking for someone who can hit the ground running. You must have:

Proven experience managing R10,000+ per month in Meta ad spend.

Expert-level GoHighLevel experience — this is a non-negotiable.

Strong hands-on experience with SEO.

A strong understanding of lead generation, funnels, conversion tracking and campaign optimisation.

Demonstrated ability to analyse performance data and make strategic optimisation decisions.

Excellent attention to detail and the ability to manage multiple campaigns and priorities independently. Strong written and verbal English communication skills.

Ability to work 10:00 AM – 7:00 PM EST.

BIG PLUS IF YOU HAVE

Experience creating Meta ad creatives.

Short-form video editing experience for Reels, TikTok, Shorts and paid social. Experience running Google Ads campaigns.

Experience with X (Twitter) Ads.

Experience with TikTok Ads.

Experience working with lead-generation campaigns, particularly in competitive service-based industries.

Experience working in or with healthcare marketing.

Experience working in a fast-paced start-up or agency environment.

What We’re Looking For

We’re not looking for someone who simply knows how to boost a post or launch a basic Facebook campaign.

We’re looking for a true performance marketer who understands the full journey — from ad creative and targeting, through to landing pages, lead capture, automation, nurturing and conversion.

You should be analytical, commercially minded, proactive and comfortable taking ownership of your work. If you see a problem, we want you to identify it, investigate it and recommend a solution rather than waiting to be told what to do.

Why Join Us?

Work with a growing start-up marketing agency.

Remote role with an international client base.

Opportunity to have a real impact on the growth of the agency and its clients.

Work across paid media, funnels, automation and SEO, rather than being limited to one channel.

Join a team where initiative, creativity and results are valued.

Salary: R25,000 – R30,000 per month, depending on experience