Meta Lead Gen Ads Architect

Whistle; Durban; Remote; ZAR 993.000 - 1.489.000; Vollzeit

Zusammenfassung

Whistle is seeking a results-driven Meta Media Buyer to lead and optimize paid campaigns across Facebook and Instagram for US service businesses. You will manage end-to-end campaign setup, creative production, testing, and performance analysis to hit CPL/CPA benchmarks.

You will craft hooks and copy, create visuals with Canva and CapCut, and continuously test strategies to scale results while maintaining cost efficiency across campaigns.

Qualifikationen

• 3–5 years hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager.
• Strong background running lead generation campaigns for service-based US clients.
• Proficiency in Canva and CapCut for ad creative.

Aufgaben

• Build, manage, and scale lead generation campaigns within Meta Ads Manager.
• Develop hooks, copy, and visuals using Canva and CapCut.
• Monitor and optimize ad sets, budgets, and bids to meet CPL/CPA targets.
• Design and execute creative testing roadmaps to reduce cost per lead.
• Track CPL, CPA, CTR, ROAS and provide actionable optimization insights.

Kenntnisse

Lead generation

Analytical mindset

Campaign optimization

A/B testing

Creative strategy

Tools

Meta Ads Manager

Canva

CapCut

Jobbeschreibung

Whistle is seeking a results-driven Meta Media Buyer to lead and optimize paid campaigns across Facebook and Instagram for US service businesses. You will manage end-to-end campaign setup, creative production, testing, and performance analysis to hit CPL/CPA benchmarks.

You will craft hooks and copy, create visuals with Canva and CapCut, and continuously test strategies to scale results while maintaining cost efficiency across campaigns.